The Changing Dynamics of Digital Marketing

10 6. 4 LI 19 CI 18 I O 16 5. The Changing Dynamics of Digital Marketing .8 JaUARTZ Time has changed – I's no longer just marketing but Digital Marketing Gone are the days when closed room meetings used to decide the road map of marketing. Today marketing has much more to it and its not just marketing. In fact the con- cept of marketing is overshadowed by the latest trend of digital marketing where every Second is counted. Things which used to be done over a year is now accomplished in days. All thanks to digital marketing and its ever unfolding dynamic nature. So check out what it really needs to make a pro -digital marketing strategy. Design Personality matters, so does your website design. In a survey conducted last year it was found out that as high as 95-98% of the users will leave your site in next 2 seconds pertaining to just one reason and that is, they were not able to inter- pret what you are trying to sale. And the reason for this is poor website design. So it's important that you have spent ample amount of time and resources in delivering the best possible design for your website. Rememnber 75% of your users will judge the credibility of your busineSS on the basis of your website design. Mobile 60% of the online visitors today use their mobile devices in order to check your website, so if you still do not have a mobile optimized site, you are already loosing the race. App Development 80% Of the time is spent by a uSer on the multimedia/mobile apps. Therefore it is very important that you have your app prESent in the market. Also 40% of the times an app fails to make an impact just because of its usability. S0 make sure your app works like a charm on varied plat- forms Search Engine Marketing dresses bedding About 66, 100,000 rosults About 41,100.000 results (os JCPenney : 4:14pm Discover a wid collection . Ch evening dres www.jcpenn JCPenney : Be Sets .. z a - 2 v Find bedding ess elegant styles. Fi www.jcpenney.c "ding &. Seo Lead Generation Direct Lead Generation Vs 15% 2% Success Rate Success Rate Social Media 76% Of the Business owners use social media in order to achieve their marketing goals. in 133% Is the increase in the revenue noticed by commercial houses who use social media as a part of their marketing strategy Paid Media 3. Paid Earned vs 48% of the marketers agree that Paid campaigns are a major part of their marketing strategy and major contributing factor to their revenue Brought to you by KOL Limited KOL Limited is an Ecommerce solutions & a digital marketing Company. The Online Marketing team at KOL limited specialize in the various marketing, positioning & branding activities. This is one of the valuable info-graphics shared by the company. REFERENCES http://www.hubspot.com/marketing-statistics http://visual.ly/digital-marketing-move-your-business-forward http://blog.mosierdata.com/9-surprising-statistics-on-ppc-ads-and-current-marketing-practices http://blog.artversion.com/web-design-company/why-is-web-design-the-most-important-part-of-marketing/ http://socialmediatoday.com/jayson-bowden/2258606/impact-social-media-marketing-trends-digital-marketing http://www.flurry.com/bid/95723/Flurry-Five-Year-Report-It-s-an-App-World-The-Web-Just-Lives-in-It#.U2c8SYGSzzs http://www.conductor.com/blog/2012/04/organic-search-leads-traffic-and-conversions-yet-trails-in-budgets-and-mindshare/