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Celebrating FAO Schwarz 150th Anniversary

Celebrating FAO 150 TH S C H W AR Z ANNIVERSARY For a century and a half, kids of all ages have visited FAO Schwarz to dance on The Big Piano, meet a life-size toy soldier or admire the animated clock tower. It's not just a store, but home to some of the most popular toys throughout the decades. 2012 2012 2012 BARBIE 10" BLUE RIBBON CLASSIC DERBY CAR SOLDIER DOLL PLUSH PUG 2012 THE BIG OUR TOY STORY PIANO As America's oldest toy store, FAO Schwarz is celebrating with special Anniversary Editions of some favorite classics. 1996 1996 2000 2009 TICKLE ME ELMO RAZOR SCOOTER FAO SCHWEETZ INTRODUCED TOYS"R"US ACQUIRES FAO SCHWARZ schweetz Toysus 1995 FAO SCHWARZ LAUNCHES www.FAO.COM GAME ON! The first Nintendo Entertainment System was introduced to the U.S. market at FAO Schwarz. Nintendo went on to sell about 62 million consoles worldwide and FAOSCHA reshaped the home video game industry. 1988 1986 1985 1982-83 "BIG"PREMIERES FEATURING FAO SCHWARZ'S FLAGSHIP MOVES TO CURRENT 5TH AVE LOCATION FIRST U.S. RETAILER CABBAGE TO SELL NINTENDO PATCH KIDS FOOT PIANO 1976 HELLO KITTY THE MAKING OF CLASSICS The 1960s were an important decade for toys. The Easy-Bake Oven, with a lightbulb for baking treats, was the first working toy oven. That same year, the first edition G.I. Joe toys were introduced and inspired the term "action figure." 1964 1964 1972 G.L JOE ACTION FIGURES EASY-BAKE OVEN MR. POTATO HEAD 1962 CENTENNIAL CELEBRATION 1960-61 BARBIE & KEN PLAYFUL INNOVATION Slinky was an instant hit when it was accidentally invented by Richard James, who knocked over a spring from his desk and realized that, with the right material, he could make it walk! Slinky is still loved by kids, college professors and NASA engineers to this day. 1960 1958 1950 1935 ETCH A SKETCH MONOPOLY CRAYOLA CRAYONS 64 CT. BOX SLINKY CRAYOLA MONOPOLY ILIANT NEW! 1931 "THERE IS MORE SOLID SATISFACTION STORE MOVES TO IN DEALING WITH CHILDHOOD PLAYTHINGS, AND IN 745 5THAVE KNOWING THE JOY ONE IS SENDING OUT INTO THE HEARTS OF THE LITTLE ONES, THAN IN SELLING ANY OTHER COMMODITY IN THE WORLD." -FREDERICK AUGUST OTTO SCHWARZ, FOUNDER 1870 1880s 1880 1905 FREDERICK OPENS STORE WAS RENAMED FREDERICK STEIFF TEDDY BEAR "SCHWARZ BROS. "FAO SCHWARZ" CONSOLIDATES 2 NYC STORES & MOVES STORE TO UNION SO. IMPORTERS" IN NYC 765 Broadway TOYS. Fancy Goods NOVKL RMOVAE 42 EAST STREET MONOPOLYS 50 RONOPOLYS 100 1862 SCHWARZ BROS. OPEN THEIR FIRST RETAIL TOY 50 BUSINESS "TOY BAZAAR" *pronto.com Pronto is not responsible for any errors. Sources: http://www.fao.com/shop/index.jsp?categoryld=4411978, http://www.cnbc.com/id/46483722/FAO_Schwarz_150_Years_of_Toys?slide=12 http://en.wikipedia.org/wiki/FAO_Schwarz, http://en.wikipedia.org/wiki/Nintendo http://en.wikipedia.org/wiki/Slinky, http://monopoly.wikia.com/wiki/Main_Page 50 09

Celebrating FAO Schwarz 150th Anniversary

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For a century and a half, kids of all ages have visited FAO Schwarz to dance on The Big Piano, meet a life-size toy soldier or admire the animated clock tower. It's not just a store, but home to some ...

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Pronto.com

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Ivy Lee

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