As part of their promotional campaign for the release of The Words, CBS Films wanted a thought-provoking infographic that could shed light on the complexities of the multi-layered film, with an aesthetic that made it as much a work of art as a storytelling instrument. While the infographic needed to highlight some of the film’s intricacies, it also had to maintain a sense of intrigue – no one likes a spoiler, no matter how interesting or nice it looks. JESS3 and CBS decided that the focus would center on the moral quandaries presented in the film, which were not simply about choosing between right and wrong, but rather about choosing between being humbled by reality or trying to rewrite it.