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Cause Marketing: Profit + Purchase = The New Normal

shared by moxie on May 03, 2013 in Business

Cause Marketing: Profit + Purchase = The New Normal

shared by moxie on May 03, 2013 in Business

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7 out of 10 will switch products if the other product were to support a cause. As consumers expect engagement from the brands they choose to use, causal marketing has proven to be a successful tactic...
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