Case Study:Social Media Demographics

A Case Study In Social Media Demographics Over 66% of all adult online users are connected to one or more social media platforms. Use of these platforms and tools has been increasing steadily over the last 10 years, for both personal and business reasons. Here we take a look at the statistics behind some of the most popular platforms: GENDER: AGE: EDUCATION: HOUSEHOLD INCOME: Male 0-24 Less Than HS Diploma $0 - $24,999 High School Some College OFemale 25-34 $25,000 - $49,999 35-44 $50,000 - $99,999 45+ Bạchelor's Or Graduate Degree $100,000+ 845 MILLION ACTIVE USERS 43 GENDER 57 facebook ADDITIONAL DATA: Average Friend Count: 130 14 18 46 Average Daily Visits On Mobile: 200 Million AGE 22 Average Visits Per Month: 40 10 Average Visits On Site Per Month: 23:20 Minutes Per Visit EDUCATION 33 57 INCOME 11 47 127 MILLION ACTIVE USERS ADDITIONAL DATA: 41 GENDER 59 Online Tweeters: 13% Of Online Individuals twitter Use Twitter Tweeters On Mobile: 54% 19 33 Tweet At Least Once A Day: AGE 36% 23 Average Time On Site: 11:50 Minutes Per Visit 25 24 8 EDUCATION 59 38 INCOME 37 15 10 90 MILLION UNIQUE VISITORS GENDER 71 29 Google+ ADDITIONAL DATA: 11 11 Relationship Status: - 43.82% Of Users Are Single AGE 28 50 Usage: 41.99% Are Looking For Friends Most Common User Occupations*: 1.77% Engineer 1.02% Developer 0.82% Designer ("From a sample of 4,400,000 users) 21 MILLION UNIQUE VISITORS 18 ADDITIONAL DATA: GENDER 82 Top Corporate Pinterest Board: Real Simple (34,517 Followers) Pinterest Top Geographical Location: East South Central (Mississippi, Alabama, Kentucky, Tennessee) 10 35 Top Interests (US): Crafts, Gifts, Hobbies/Leisure, Interior Design, Fashion Designers/Collections AGE 26 29 Average Time On Site: 16:40 Minutes Per Visit 5 9 EDUCATION 61 10 7. 46 INCOME 150 MILLION REGISTERED USERS 50 GENDER 50 Linked in ADDITIONAL DATA: Linkedin For Busines Growth: 49 AGE 64% Of Users 32 Use Linkedln For Business Purposes: 3 Out Of 4 Users Companies On LinkedIn 2 Million 10 Average Time On Site: 8:00 Minutes Per Visit 50 EDUCATION 37 21 22 INCOME 50 5.5 MILLION UNIQUE VISITORS 66 GENDER 34 reddit ADDITIONAL DATA: 25 Top Audience Interest: Humor, Politics And Tech 24 AGE 23 Average Time On Site: 28 16:40 Minutes Per Visit 10 36 EDUCATION 48 31 INCOME 32 28 4.6 MILLION UNIQUE VISITORS 55 GENDER 45 digg ADDITIONAL DATA: Top Audience Interest: Search Engine Optimization & Marketing 34 14 AGE 21 Average Time On Site: 31 6:00 Minutes Per Visit 28 EDUCATION 10 37 59 16 INCOME 100% WHY AMERICANS USE SOCIAL MEDIA: 80% 67% 64% 60% | 50% 40% 20% 9% 5% 3% 14% 0% Stay in Stay in Reconnect Connect Make Read Find touch with touch with with old with people comments from potential new friends family friends who share friends celebrities, romantic similar atheletes or partners interests politicians Sources: website-monitoring.com, pewresearch.org, kenburbary.com, MBA google.com/adplanner, pewresearch.org, sustainablecitiescollective.com, linkedin.com, plusdemographics.com, prdaily.com, readwriteweb.com Information provided by: http://www.onlinemba.com