Case Study: Mom's Old-Fashioned Robot Oil

CASE STUDY MOTHER SUPERIOR HOW MOMcorp INCREASED SALES & STRENGTHENED THEIR BRAND THROUGH THE USE OF INFOGRAPHICS THE PROBLEM MOM'S OLD-FASHIONED 2850. Momcorp introduced Mom's Old-Fashioned Robot Oil in ROBOT OIL 87% 39% Market Penetration in 2855 Market Penetration in 3014 REASONS FOR DECLINE IN SALES Increased Competition Shift in Market Perception ".ineffective for the Pabst Blue Robot Slurm modern robot." II ".who cares that it LÖBRAU LETS GET DRUNKI Cold-fusion II is made with love." Stream Beer THE PLAN Use infographics to teach robots that: Mom's Old-Fashioned The love in Mom's Old- Robot Oil is specially formulated to empower Fashioned Robot Oil gives today's robot the motivation and the modern robots to run efficiently & effectively. Work harder and longer on less oil and alcohol. encouragement they need to be inspired to achieve their dreams. THE RESULTS 6 Infographics 12M views 435K shares 150 $140M 100 64% May 3015 Market 50 increase in monthly sales Penetration San Mar May 3015 Monthly Sales IIII ..... ... ee Mom's Old-Fashioned Robot Oil is the only product I use. Even though I am already an exceptional performer, it makes my acting even better! 99 Calculon * Made for FREE at * zanifesto.com BRAU Millions