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Case study for 8a.pl
The Best Digital Marketing Campaigns in the World IIChristmas sales campaign for the outdoor webshop 8a.pl, has been chosen from over 700 campaigns from all over the world.Campaign case study has... been published in The Best Digital Marketing Campaigns in the World II, along with 40 other campaigns with such brands as McDonald's, Nike,Samsung, Harley Davidson, or Volkswagen.The whole digital campaign was prepared and performed by Positive Power Sp. z o.o., including conceptual, graphical and development works.Bearing in mind that christmas shopping in ecommerce sector starts from the early days in November, we prepared a bulk of promotional activities for 8a. Christmas time, especially profitable for online businesses, is a perfect time for pro-selling campaigns.In this connection , we decided to operate on the following digital marketing channels:website social media email marketing search engine activities (SEO/SEM)We also performe the following activities:banner creations and social ads project of newsletters and mailing two facebook apps design and implementation preparation of chirstmas interface for 8a store8a webshop was the most important part of the campaign. Considering the before-christmas period, we targeted the promotion at the products that would perfectly suit as a christmas gift. To support this idea, we designed and implemented a special gift category on the store, whose role was to remind and suggest the need of making christmas shopping. This was excellent incentive to increase the average basket worth. Also, the basket information box kept customers informed on how much more should they buy to get 8a gadgets (sticks, bags, mugs with 8a logo).
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