The Case for Small Business CRM

THE CASE FOR CRM. (customer relationship management) Customer Relationship Management used to be something that sounded scary, but was scarier to implement. Now, as CRM has evolved, it's easier than ever to get a CRM for your business to help attract leads and convert them into customers. ESTIMATED ROI OF $5.60 FOR EVERY $1 SPENT 30% OF MARKETERS HAVE ISSUES WITH DATA SOURCES IMPROVES CUSTOMER RETENTION BY 27% INCREASED PRODUCTIVITY BY 15% WITH MOBILE CRM CRMS ORGANIZE YOUR FUNNEL Your leads are everything; both online and in the actual offline world (GASP!). The goal is to create an organized collection of engaged leads from the masses. TRADE SHOWS CONFERENCES SEARCH SOCIAL MEDIA PRINT TV/ RADIO WORD OF MOUTH Many of these people who are introduced through search or social media will remain nameless visitors with no data associated to them. CRMS MANAGE YOUR HOOKS Think about all of the ways you can get a lead. A hook is something that will entice a user for him or her to provide their information in exchange of something of interest. We've given them something valuable in return for their contact information. Our leads are now contacts, and we have data about those contacts. WEBINARS CONTACT US FORMS COUPONS E-BOOKS FREE CONSULTATIONS NOW THE CRM CAN KEEP TRACK OF ALL INTERACTIONS NAME: AGE: LOCATION: SOURCE: # EMAILS SENT # EMAILS OPENED: 3 LEAD STRENGTH: JOHN SMITH 35 CHICAGO, IL FACEBOOK CONTEST WARM NOW, LIFE IS GOOD WE CAN.. Segment our customers Track all communication YY YY Run cost-benefits of Report and analyze of the sales pipeline your leads Tradeshow 20% Web Lead 30% Facebook Ads 50% Won Leads (17%) I Lost Leads (33%) Pending Leads (50%) Keep a team scoreboard and assign tasks. 100 Email campaign Social campaign SEO campaign AND MUCH, MUCH MORE. ourhelix OurHelix a Chicago-based agency and leader in creating custom digital experiences that integrate the web, customer relationship management (CRM), mobile and social into one marketing platform; with tools to help businesses get found online, obtain more leads, manage their relationships and grow their revenue. 1770W. Berteau Ave, Suite 206|312.623.3303|[email protected] Sources: http://www.itbusinessedge.com/cm/blogs/lawson/just-the-stats-the-sad-sad-state-of-crm-integration/?cs-50900 http://www.trackvia.com/blog/infographics/crm-a-solution-for-success-infographic http://blog.getbase.com/18-surprising-crm-statistics Sarah Sam