Infographics, or information graphics, are nothing new. For years, society has harnessed the power of visual representation to logically interpret cause-and-effect through diagrams, timelines and flow charts. From newspapers and magazines to city maps, scholarly work and textbooks, infographics in many ways are a staple in modern communication practice. In traditional public relations practice, infographics are commonly found as components of one-pagers, “by the numbers”, white papers and case studies.