Cart Abandonment Stats - Q3 2013

SaleCycle 03 2013 CART ABANDONMENT STATS Taken from a consolidation of 200 leading global brands (including Sony, Millennium Hotels & Ralph Lauren) here's 7 big cart abandonment stats from July, August and September 2013 ABANDONMENT RATES BY SECTOR ALL SECTORS TRAVEL : 80.3% 73.9 FASHION : 69.8% RETAIL : 72.4% 73.9% ABANDONMENT RATE 66 Da "Travel operators, with higher average order values and longer (and more thoughtful) buying cycles face significantly higher abandonment rates than their peers in other industries. The lure of great labels combined with well optimized website checkouts ensures the 99 abandonment rates in fashion are well below average." - Dominic Edmunds, SaleCycle President QUARTERLY UPDATE: Q2 v 03 Most abandonments Nearly half of all cart happen between 1pm & abandonment emails THU 2pm with Thursday the are opened. most common day. 1PM - 2PM 46.1% THURSDAYS Q2 2013 Over an eighth of cart Over a third of clicks abandonment emails lead to a purchase back are clicked on site 13.3% 35.3% Q2 2013 Q2 2013 The AOV of purchases from Every single cart basket abandonment abandonment email emails is 19% higher than sent, delivers over $5 typical purchases in revenue. 19.1% $5.64 Q2 2013 Q2 2013 Want a report specific to your industry sector? Contact us at [email protected] and we'll send you one completely free! O VISIT US ONLINE SaleCycle @SaleCycle.com TWEET US RETAIL TRAVEL UOIHSUJ