According to the US Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) "motor vehicle crashes are the leading cause of death for children 1 through 12 years old. Based on NHTSA crash data in 2010, on average, almost 2 children (age 12 and younger in a passenger vehicle) were killed and 325 children were injured each day. This fatality rate could be reduced by half if the correct child safety seats were always used."