Can Apple revolutionize textbooks?

Can Apple Do It Again? How Apple's iBooks will change the way we iLearn E-books haven't made much of a dent in the textbook industry. But that is starting to change. Textbooks: More than 600 school districts $8 billion have programs providing iPads to students in certain classes. E-Books: $267.3 million • Chicago public schools have spent $450,000 on iPads for students. Enter the iPad Apple market share of tablets D00 J000 64% or market share 11,136,000 units sold *1 tablet = 1 million units sold Percent of individuals, age 18 to 29, who owned a tablet computer December 2011: November 2010: 10% 6% 24% January 2012: And the iBook What does iBooks 2 offer students? Features Flashcards Videos Interactive Customized Diagrams study cards Mc Graw Hill PEARSON Pearson McGraw Hill Houghton Mifflin Harcourt iBooks VS. Traditional Textbooks Textbooks for iBooks 2 cost Each year, the average college student spends $900 on textbooks. no more than $15 each $900 $15 But there are other costs But students can often sell used involved. books back for us much as 50% of the purchase price $499 iPad: iPad Smart $39 Cover: 50% iPad Wireless $69 Keyboard: COS iPad earphones: $29 iPads also offer More than 500,000 resources via iTunes U More than 200,000 educational apps educational apps E-reader textbooks cost, 39% on average, 39% less than print textbooks. 2$ But research suggests they would only save students about $12 per year. But that's only because researchers predict students won't use e-readers. We'll see if Apple proves them wrong! Created for WorldWideLearn.com © QuinStreet, Inc., 2012 WorldWideLearn THE WORLD'S PREMIER ONLINE DIRECTORY OF EDUCATION Sources 1. Digital Textbooks Reaching the Tipping Point in the U.S. Higher Education - A Revised Five-Year Projection, MBS Direct, LLC, 2011 2. Apple iBooks 2: Why Users Downloaded 350K in 3 Days, International Business Times, 2012 3. Technology, costs, lack of appeal slow e-textbook adoption, USA Today, 2012 4. Many U.S. schools adding iPads, trimming textbooks, USA Today, 2011 5. Math that Moves: Schools Embrace the iPad, New York Times, 2011 6. comScore Reports November 2011 U.S. Mobidle Subscriber Market Share, comScore, 2011 7. Gartner Says Worldwide PC Shipments Grew 3.2 Percent in Third Quarter of 2011, Gartner, 2011 8. Apple's Toughest Competition in the Fourth-Quarter Tablet Market Was.Apple, IHS, 2012 9. Tablet and E-book reader Ownership Nearly Double Over the Holiday Gift-Giving Period, Pew Internet, 2012 10. All prices from www.apple.com, March 2012 11. A Cover to Cover Solution, The Student PIRGS, 2010 12. Course Correction: How Digital Textbooks Are Off Track and How to Set Them Straight, The Student PIRGS, 2008