Call Me, Maybe: The Importance of a Mobile Campaign

TeMaybu Call Me. Today, 46 percent of all U.S. adults own a smartphone, and more than half of them use the device to shop online. While these mobile consumers are browsing and buying, businesses without a concrete mobile presence are missing out. Take a look below to find out why it's time to make mobile marketing a priority and how to do it well. The Importance of a Mobile Campaign 46% of U.S. adults own a smartphone. 64% of smartphone owners use 47o of smartphone owners use the device the device to shop online. to search for a local store they want to visit. SMALL BUSINESSES & MOBILE PRESENCE A recent Small Business Mobile Survey by OF SMALL BUSINESSES SURVEYED: Web Group explored where most U.S. small businesses stand in terms of mobile exposure. Survey results showed that the majority of the 60% U.S. small businesses are unprepared for their have a website. prospective mobile shoppers. 26% The Loral Store have mobile-friendly website. 14% Kl's have a stand-alone mobile website. 20 40 60 80 100 FINDING THE MOTIVATIONO Small businesses that are embracing the mobile crowd-meaning they have optimized their website for mobile and invested in a mobile campaign-believe these tactics are worthwhile. THE TOP 3 REASONS SMALL BUSINESSES HAVE EXPANDED TO MOBILE 38% 36% 34% believe mobile helps them provide better say they are able to attract more local believe they gain a competitive service to existing customers. customers by having an online presence. advantage with mobile. MOBILE IS WORTH IT O The majority of small businesses 20 40 60 80 100 that have already embraced mobile saw an increase in business, 84% according to a Web.com survey. Additionally, the majority also plan to spend more on mobile marketing 69% of small businesses with in the future. a mobile presence reported an increase in new business of small businesses consider a mobile campaign activity due to mobile the key to growth in the next five years and plan marketing efforts. to increase their spending on mobile marketing. CREATING A PLAN O Small businesses must embrace mobile capabilities and build them into their future marketing plans in order to keep attracting customers. The four key elements below can help a small business owner shape their mobile engagement. 4 KEY STEPS TO CREATING A MOBILE CAMPAIGN Create an Offer Optimize Your Website for Mobile Running an SMS text The Local Store A mobile-friendly site messaging campaign can Men's Exclusive allows for easier navigation encourage mobile shoppers Women's Mobile Offer! and happy browsing for to engage with your business. mobile shoppers. Kid's Allow users to download coupons or participate in a Locations giveaway. Deals 3 Get Noticed Set Up a Scannable QR Code Take advantage of local Smartphone users can scan The Local Store **** shopping sites with mobile the QR code and access specific apps. Sharing data with messages or discoounts such sites greatly increases associated with that code. the number of on-the-go shoppers a small business can reach. Mobile consumerism is on the rise, and most Americans are readily trading in their cellular devices for the capabilities of a smartphone. Small business owners must embrace the mobile channel so their businesses remain on the mind of the mobile-savvy shoppers. Milo SOURCES: PEWINTERNET.ORG, WEB.COM, E-TAILING.COM, INC.COM, EDIGITALRESEARCH.COM