Feeding Today's Family: The Case For Healthy

ISSUE 4 • 2013 SHARE THIS: LAB in The Art and Science of Family and Kids Marketing CONNECT WITH Feeding Today's Family www.c3brandmarketing.com OO in The Case For Healthy For more family insights to drive your business, please contact: CHOOSE Jennifer Loe Director of Business 1 in 3 U.S. children are overweight. Development [email protected] 913.327.2263 HEALTHY 15% ARE OBESE. Journal of the American Medical Association, 2012 lan Davidson 73% Senior Manager, Brand Insights [email protected] 913.327.2296 of consumers say they now try to choose healthy items when they go out to eat. MOMS DEMAND HEALTHY National Restaurant Association, 2012 70% of moms demand the availability of healthy kids options WhyMomsRule.com, 2010 Dining Survey HEALTHIER OPTIONS KIDS THINK ARE COOL, at restaurants. ATTENDING RLC? Energy bars (36%) Be sure to stop by C3's booth (#16), and attend our innovation forum, "Health, Wellness and POWER2PLAY."" Vitamins (43%) Vegetables (47%) Yogurt (48%) We'll examine current Granola bars (51%) industry trends in health and wellness. We'll talk Healthy snacks (57%) about what flavors are winning with children and families and how you can incorporate them into your menu, and we'll share an overview of Healthy drinks (58%) Fruit (82%) POWER2PLAY™. 20 30 40 50 60 70 80 90 100 The Marketing Store, Kids and Nutrition: Making a Difference, 2012 63% of consumers with kids said they're aware of everything their children eat away from home. HealthFocus International Eating Away From Home Study, 2012 100 90 80 80% 70 Healthy is Open to Interpretation 60 of kids Percent of parents who are strict about controlling certain items in their child's diet: 50 think healthy eating is cool. 40 Pesticide/ Chemical Residue 36% PUWER2PLY™ TM 30 Sugar 35% // Balance food with play every day. 20 High Fructose Corn Syrup Is your restaurant looking for a tool for healthy living to share with 33% 10 Trans Fat/ Hydrogenated Fats 31% families and kids? unch POWER2PLAY™ is an Antibiotics/ Hormones innovative program that teaches kids to balance a meal's calories with a 30% Processed Foods 29% corresponding duration of physical activity. By viewing distinctive time-based icons next to 26% 5. Saturated Fats Additives/ Preservatives 25% kids' menu selections at Protein 23% restaurants, families can make informed meal Artificial Flavors/ Colors 23% choices that reinforce the balance of food and Sodium 20% play needed in today's family lifestyles. Calories 16% Carbohydrates 15% Contact: 90% of moms (of kids 5-7) think that kids should be taught about "healthy eating" by the age of 5 years. Katie Cofer Manager, Business Development [email protected] 913.327.2236 Youthbeat, 2012 KIDS LEARN HEALTHY EATING FROM: The Marketing Store, Kids and Nutrition: Making a Difference, 2012 Parents (49%) Books/ Magazines (11%), TV (20%) Nurse/Doctor (33%) Food Companies (8%) Reading labels on products (20%) Teachers (46%) The Marketing Store, Kids and Nutrition: Making a Difference, 2012 SETTING THE EXAMPLE 67% of 63% moms and 57% of dads say they eat healthy foods more often in order to set a good example for of moms their kids. with kids ages 5-7 say they've "made a change to their child's eating habits in the past year." Mintel, 2012 The Marketing Store, Kids and Nutrition: Making a Difference, 2012 Drug Abuse (33%) Stress (27%) Obesity (38%) Meet the Designer BIGGEST Bullying (29%) Lack of Exercise Ashley Tebbe is a junior art director for C3. As a product of the mid-Missouri landscape, raised by a nurse and an electrician, Ashley was a natural fit for design and advertising. An avid fan of all things Mizzou, running and her boyfriend, she now calls Kansas City her home and C3 her extended family. (39%) HEALTH Smoking/ Tobacco Use CONCERNS University of Michigan C.S. Mott Children's Hospital, 2012 (38%) ез C3 | Creative Consumer Concepts is a leading family and kids marketing and design agency, collaborating with national and international brands in the restaurant, retail and hospitality industries. We value families, and we exist to demonstrate the value of families for our client partners. C3 builds connections through consumer insights, strategic platforms and dynamic design in the form of comprehensive consumer-facing programs, communications, promotions, products and distribution solutions to make a noticeable difference and deliver measurable results. The Marketing Store,Kids and Nutrition: Making a Difference, 2012