Businesses on Social Media

i+ Businesses on Social Media Statistics and Trends Social networking is the top online activity in the US, with the average American spending 37 minutes per day per day f 8* 0037 46% of web users look towards social media when making a purchase. 46% Social Media Adoption Of Top Brands Facebook Twitter Google+ Pinterest Instagram 8* 99% 97% 70% 69% 59% 8 out of 10 SMBS use social media for their business to drive growth. 3 in 5 SMBS say they've gained new customers by using social media B2B marketers invest in social media to: 83% 69% 65% Increase brand exposure Increase web traffic To gain market insights 70% of business-to-consumer marketers have acquired customers through Facebook Types Of Content Posted By Brands On Facebook Photos Links Status 75% 10% 6% Album Video Other ! 4% 4% 1% Sentiment Of User Interaction With Brands On Social Media 8* Positive 49%) 53% 55% Neutral 32% 29% 25% Negative 20%) 18% 20%) Top 5 Reasons Why People Follow Brands On Social Media 1. 2. 3. For latest Promotions and Discounts products information Customer service 4. 5. Entertaining content Ability to offer feedback 67% of Twitter users are far more likely to buy from the brands they follow on Twitter. 67% follow 37% of Twitter users will purchase from a brand they follow follow 37% Over 90% say they follow businesses on Twitter to get discounts and promos. follow 90% The average Twitter user follows five or more brands. followed followed followed followed followed Users who primarily access Twitter on mobile are 60% more likely to follow 11 or more brands. followed followed followed followed followed followed followed followed followed followed followed 60% 83.8% of luxury brands have a presence on Pinterest 83.8% 90% of US online specialty retailers use Pinterest, up from 81% in 2012 81% 90% 2012 41% of brands post 1 or more photos per week to their Instagram accounts, up from 34% in Q4 2012 Q4 2012 34% 41% Share Of Socially Active Brands On Instagram By Category 67% 60% 53% 51% Luxury retail Luxury Quick service Clothing auto restaurant 42% 33% 39% 24% Retail and TV consumer Beauty Travel/Leisure merchandise 23% 21% 21% 12% Food / Beverages Media/News/ publishing Financial services Automotive Compiled & designed by: GO-Gulf web design web applications identity seo Sources: https://smallbusiness.yahoo.com/advisor/83-exceptional-so- cial-media-marketing-statistics-2014-160016146.html http://blog.hubspot.com/marketing/stats-smb-social-media-list http://www.insidefacebook.com/2014/04/11/study-brands-still-overwhelmingly-prefer-photos-on-facebook/ http://www.statista.com/statistics/298779/sentiment-of-user-interaction-with-brand-posts-on-social-media/ http://www.statista.com/statistics/305292/worldwide-instagram-brand-adoption-rate-category/ http://socialmediastrategiessummit.com/blog/top-5-reasons-people-follow-brand-social-media/ https://blog.twitter.com/2013/new-compete-study-primary-mobile-users-on-twitter http://www.socialmediatoday.com/content/100-facts-and-fig- ures-about-twitter-and-why-they-matter-your-business http://www.socialmediatoday.com/content/28-must-see-social-media-statistics http://www.statista.com/chart/1238/digital-media-use-in-the-us/ http://www.searchenginejournal.com/25-insane-social-media-facts/79645/