The Business Value of Sharing

The Business Value of Sharing 90% 10% of people want brands to share of people, on average, think any given brands do it well USE/TRIAL when brands share, MODERATE PURCHASE people are more likely to try, buy and recommend LOW STRONG NONE BECOMMND 3 correlation between brands that share and people's intent to purchase, recommend, use/trial that brand there are 6 dimensions of sharing listed below with examples of their highest demanded underiying (component) behaviors DIALOG want brands to listen and respond thoughtfully 86% EXPERIENCE want experiences beyond the product GOALS VALUES 91%er gools of people want brands to support their goals 93% want transparency on how products are made and sourced PRODUCT HISTORY want to create products with brands 89% want brands to share their history it pays to share. learn more at edelman.com Global study among 11,000 consumers across 8 countries.