The Business Of Social Media

The Business Of Social Media 90 The average consumer mentions specific brands over times per week in conversations with friends, family and co-workers. Companies & Social Media 80% The highest performing Facebook Twitter Blogs Video Reviews businesses use consumer insights in 80% of sales & merchandising. 86* 65* 55* 50% 55* Facebook, blogs, Twitter & customer reviews are considered the most effective tactics for mobilizing consumers to talk up products online. Facebook is now the most visited site in the world; 4 years ago it didn't register in the top 10. 86* 86% of U.S. online retailers have Facebook fan pages. 53% 53% of people on Twitter recommend companies and/ or products in their Tweets... 74 74% of consumers rely on social networks to guide purchase decisions. 48 ...with 48% of them delivering on their intention to buy the product. By 2014, 53% of total retail sales (online and offline) will be affected by the web, as consumers increasingly use the Internet to research products before purchasing. 5 Ways Your Business can Benefit from "Thinking Social" Understand target social media Improve media planning users Understand social media Enhance customer service SSS Good Fair payback within the overall online marketing mix Por Implement more effective ödm group communications strategies odmgrp.com