The Business Side of The Super Bowl

BIG GAME BI MONEY As the NFL's biggest show of the season, the Super Bowl will be in the news non-stop for the next week. Its economic impact is already being felt and will continue to reverberate long after the clock reaches zero, from advertising dollars to the money people will spend on new TVs specifically for the event. This Commercial Cost How Much?! For many people, the ads shown during the Super Bowl are as much of a draw as the game itself. And because it's usually the single most watched TV broadcast of the year, those ads are incredibly expensive. $260 billion Super Bowl TV advertising market; that's about twice what the federal government spends on education in a year. Just how much money is that? $3.8 2089 DATE million Average price per ad for Super $3.8 million Bowl XLVII It would take the average American 76 years to earn enough money to purchase a single ad. Prices have fluctuated over the past decade $40,000 The cost of ads for the first Super Bowl in 1967 was just (not adjusted for inflation). 1980 1995 2000 2010 $4,000,000 Budweiser $3,500,000 Dot-Com Coke 1984 Super Bowl Snickers $3,000,000 $2,500,000 $2,000,000 Apple $1,500,000 $1,000,000 $500,000 1967 1969 1971 1973 1975 1977 1979 1981 1983 1985 1987 1989 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009 2011 Who's Tuning In? The short answer? A lot of people, which is why advertisers are so eager to hand over millions of dollars. Last year's game, in which the New York Giants knocked off the favored New England Patriots, was the most watched broadcast in television history, with 111.3 million Americans tuning in. 71% Households with TVs tuned to last year's game WACKI Let's put that into perspective The 111.3 million people who watched last year's installment of the Super Bowl is five times more than the number who tune in each week to watch "NCIS," TV's highest-rated non-sports series. 1 Super Bowl = 5 episodes of "NCIS" 5.5 5.5 episodes of "The Big Bang Theory" LAYED 536 9.2 episodes of "Modern Family" 9.2 9.2 23.1 episodes of 3.1 231 "Gold Rush" The Cost of Getting In Two weeks before the San Francisco 49ers and Baltimore Ravens meet, ticket prices were already surging. aD7 S70 $1,890 Lowest price $3,082 Average ticket price $294,000 Highest cost for game suite Even if You Stay Home, It Could Get Expensive Americans spent about $11 billion last year on Super Bowl celebrations, from apparel to game-day snacks. $63.87 1 in 4 Americans who attended a Super Bowl party Average spent per person 32 5.1 About 10% million of TV sales occur around People who purchased new televisions specifically for the big game the Super Bowl Wanna Bet? The only place you can legally place a bet on the game in the U.S. is Nevada, so that office pool you've got going is probably technically against the law. But that won't stop Americans from illegally wagering as much as $10 billion on the game. sede 10,000,000,000 $93,000,000 Illegal wagering Legal wagering sner org If you're like nearly a third of Americans, you don't think your bet is risky thanks to divine intervention. 27 percent of Americans believe God plays a role in determining which teams win sporting events. And a majority (53 percent) also agree that God rewards faithful athletes with success and good health. Weird bets Don't really care about who wins the game? Maybe you should place what are called "prop bets," or proposition wagers that specific things will happen in the game (which team will win the coin toss, who will score first, etc.). These bets range from normal to, well, not so normal. LEB3 10-1 Odds that halftime show performer Beyoncé will suffer a Janet Jackson-style wardrobe malfunction 100-1 Odds that the two coaches, brothers John and Jim Harbaugh, will fight each other SOURCES ABC News • Huffington Post • Business Insider • Nielsen Company • Los Angeles Times • National Retail Federation ninersnation.com • uspovernmentspending.com • istockanalyst.com • ibtimes.com • Pew Research Center INFO GRAPHIC WORLD www.lnfographicWorld.com DESIGNED BY