The Business of Reviews

igniyte Transform how the world views you online The Business of Reviews 51 % of businesses say their company has been affected by unsubstantiated online reviews or targeted by trolls in the last year. 13 24 % |% 14 One in eight feel the problem is One in four feel don't know how think unsubstantiated they've dealt with it adequately for now to deal with it online reviews getting worse and trolls will be a problem in future 17 34 25 |% 1% say online reviews can make or break more than a third say reviews aге important but not as important as other elements of - believe online a business reviews are becoming more important PR and marketing 75 % of businesses quizzed say online reviews, comments and forum posts are important to the financial and reputational status of their business The cost of dealing with negative content 13% 20* 30* 18* of companies spent of companies spent of companies spent of companies spent £5,000 |£10,000 £20,000 £30,000 dealing with online issues in 2014 AND THE COST IS RISING... 2015 חI 23% 33 R 15% think they'll spend a third plan to spend think they'll spend £10,000 £30,000 up three per cent on the year before £20,000 over the next twelve months up three per cent on the year before How much monitoring? Only of companies monitor what is being said about them online several times a day 20% 33% 14 18 %) % one in five - a third - check look once never monitor do so once a day Once a week a month 24 35% 16 8. % % spend five hours a week dealing with online reviews, spend ten hours a week spend 20 hours a week UK average is eight hours a week malicious comments and unsubstantiated We're spending more time than ever dealing with digital reviews - and it's set to increase this year with 19% of businesses planning to spend 20 hours a week dealing with online issues. negative content In 2015, it is expected companies will spend an average of 8.46 hours per week dealing with online reviews. Coping strategies 22 have created a specific in-house role to try and deal with the problem 25 24 19 32 % have taken legal one in four - have called on a have considered haven't done creating an online review strategy action anything specialist agency for help Third party review sites ☆☆☆☆ Another Only 40 36 24 % are extremely or very аге a little don't have worried about malicious bit worried any concerns postings on third party review sites igniyte 8+) (in Transform how the world views you online www.igniyte.com