The Business of Obesity

THE BUSINE$$ OF OBESITY Obesity is a major drain on America's bottom line, with impact on medical, personal, and infrastructure costs. However, some industries are benefiting from the increasing size of the average American consumer. OBESITY IN AMERICA BY STATE, OBESITY PREVALENCE IN THE U.S. RANGES FROM 21% IN COLORADO (LOWEST) TO IN MISSISSIPPI OVER % OF AMERICANS OVER 20 ARE OVERWEIGHT (HIGHEST) (2010) (BMI over 25) OBESE (2010) (BMI over 30) USA HAS 2ND HIGHEST 35.7% OBESITY RATE IN THE WORLD (AFTER MEXICO) (2010) 29.1% 34.4% OVERWEIGHT (BMI of 25.0-29.9) HEALTHY WWEIGHT (BMI of 18.5-24.9) UNEXPECTED COSTS OF OBESITY ACCORDING TO A 2010 ESTIMATE, OBESITY- RELATED MEDICAL CARE IN AMERICA COSTS THE ESTIMATED $160 BILLION PER YEAR (2010) INDIRECT COST OF OBESITY IN AMERICA IS $450 BILLION PER YEAR (2011) Incremental food costs, plus-sized clothing, and weight loss: Absenteeism, decreased productivity and short- term disability: $140 BILLION $130 BILLION 1 Unit = 1 BILLION Medical cost avfor medica- tion, surgeries, and doctor visits: Increased fuel, electricity and other: $160 BILLION $20 BILLION INDIVIDUAL COSTS (2010): TAKING INTO COUNT THINGS LIKE LOST LIFE, LOST WAGES, GASOLINE COSTS, AND LIFE INSURANCE OBESE MEN AND WOMEN ARE PAID LESS THAN THEIR PROFESSIONAL HEALTHIER COUNTERPARTS Obese women are Partially attributed to As of 2008, about $3.41/HOUR less than healthier peers particularly affected, earning HIGHER health insurance 11% LESS than their healthy counterparts (2012) premiums obese women overweight women overweight obese men men $2,646/YEAR $4,879/YEAR $524/YEAR $432/YEAR TRANSPORTATION AMERICANS CONSUME 938 MILLION EXTRA GALLONS OF GAS/YEAR DUE TO INCREASED PASSENGER WEIGHT (2006 EST.) 1 Unit = 10 MILLION $4 BILLION IN GASOLINE COSTS IN 2000, AIRLINES USED AN ESTIMATED 350 MILLION 1 Unit = 10 MILLION ADDITIONAL GALLONS OF FUEL TO HANDLE WEIGHT INCREASES AIRLINE PASSENGERS GAINED 10 LBS ON AVERAGE BETWEEN 1990 AND 2000 COMMUTER TRAINS IN NEW YORK ARE CONSIDERING A MAXIMUM SEAT CAPACITY OF Seats are being widened by 2.2 INCHES on New Jersey Transit 400 LBS (2012) 1 Unit = 20 LBS INVESTING IN EQUIPMENT TO HANDLE HEAVIER PATIENTS: HOSPITALS NEW MRI AND CT IMAGING EQUIPMENT GASTRIC BYPASS SURGERIES HAVE SKYROCKETED Standard machines cannot handle over 350 LBS From 13,386 in 1998 to 220,000 in 2008 Open MRI scanner with 550 lb capacity costs $1.5 MILLION PLUS-SIZED MINI-CRANES WHEELCHAIRS BUSINESS OPPORTUNITIES Average size in American women's clothing is a CLOTHING 1 Unit = 500,000 14 5.6% $7.5 BILLION revenue increase from 2011 Amount of revenue plus-size women's clothing stores will bring in 2012 WEIGHT LOSS $61 BİLLI ON INDUSTRY (2011) 1 Unit = 1 BILLION AN ESTIMATED $40 BILLION 72 MILLION SPENT ON DIET AMERICANS ARE PRODUCTS IN 2008 ON A DIET (2007) FUTURE IMPLICATIONS AMERICANS EXPECTED TO BE OVERWEIGHT BY 2030 86% (42% WILL BE OBESE). (Almost 70.1% of Americans are considered overweight in 2012) IF CURRENT TRENDS CONTINUE, THE MARKET FOR PLUS-SIZE CLOTHING, WEIGHT MANAGEMENT PRODUCTS, AND ACCOMMODATING HOUSEHOLD GOODS IS BOUND TO INCREASE RAPIDLY AS WELL. 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