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The Business Marketer’s Guide to Instagram

Created y COLUMN FIVE Marketo THE BUSINESS MARKETER’S Guide to Iustagram A adobe Marketa SUMMIT Create now. Insta facebook BE THE NEXT GE nstagrapher Enjoy PHOTOS ARE KING Why Instagram is so powerful, and why you should use it in your B2B marketing campaign. 1. Appeals to Emotions: Photos appeal to the viewer's emotions in a way that text is unable. Thanks to the simplicity of Instagram, photos are at the forefront and text is an 3. Engages Consumers: Instagram provides the perfect opportunity for your business to engage customers in a fun way through contests or even through the use of hashtags. afterthought. 2. Creates Intimacy: Photos help open the closed curtain and reveal the personal side of your company. Instagram allows consumers to relate to your brand's message via photos-without you invading their email inbox. 4. Reaches a Large Audience: The number of Instagram users is steadily increasing, and the inclusion of Android users has made it even more popular. HISTORY OF #OF USERS: 2011 2012 Facebook Acquires Instagram for $1 Billion 50,000,000 14,000,000 3,600,000 1,750,000 i 15,000,000 2,000,000 27,000,000 4,400,000 100,000 200,000 300,000 12,000,000 1,000,000 10.10 11.10 12.10 1.11 2.11 3.11 4.11 5.11 6.11 7.11 8.11 9.11 10.11 11.12 12.11 1.12 2.12 3.12 4.12 5.12 REPEAT CURATEHHASHTAG DENGAGE EPEAT SINALApproached systematically. While your end goal is generating leads, Like every solid marketing campaign, Instagram should be you must consider secondary and tertiary objectives while en route. The following strategies should be considered and implemented in order to reach your goals. RATE At its core, the What does my eurate stage is about determining what will make your fans engage with your brand in a positive manner and creatinga plan of execution. target audience want to see? Before you begin snapping photos and engaging viewers, it's up to you How can I get them to engage with my photos? to create a plan to help you curate fans of your company. Ask yourself questions like: ON #1 Jar ot Chil What will get them talking about my company? th th SNAH Consider the following objectives as you create 3. Make It Beautiful Instagram users are savvy, 4. Make It Personal Post photos of employees at work to give viewers and potential customers your content: 1. Make It Exelasive Post images that can only be seen on Instagram. creative, and know a lackluster photo when they see one. Don't post a photo unless it has aesthetic personal insight into the inner workings of your company. Viewers want to feel like they are a part of appeal. THE TIME HAS COME TO START SNAPPING PHOTOS. 2. Make It Seeret Go a step further and "leak" company secrets. something, and this inside glimpse works wonders on that front. EASHLLag How to Use Them: 2. Use hashtags on all #HOW DOES IT WORK? THE HASHTAG IS A POWERFUL FEATURE TO ENGAGE YOUR VIEWERS. Hashtags act as keywords, providinga way for people to find your photos through a simple search. Hashtags are especially useful as you seek to: 1. Implement hashtags that are unique to your brand and industry, as well as hashtags that are popular keywords: your posts for the most visibility. "#marketing #RPM #B2B #viralcontent •Establish Your Brand as #dashboard #landingpage." an Industry Leader •Get More Followers ENGAGE Gamification: Hold a contest for your audience on Instagram. Geolocation Use the geolocation feature to provide yet another point of the a engagement with your Have viewers submit photos, provide captions, or solve a mystery about your photos. Events Engagement with potential customers is the name of the game. With Instagram, there are a variety of ways for B2B companies to do this: Post photos ofevents you host for your current and potential clients. Viewers. wamer fee to Easy Actions Anew bettom ber wth actions to change and sort views and search notes Enjoy Discover unknown Globa POST REGULARLY marketing applications of Instagram that have yet to be figured out. Be the first to use the AND THOUGHTFULLY IN ORDER TO MAKE THE BIGGEST SPLASH of le eas 14 Devernuur, evl1:53 PM you to find app in ways no one ever imagined, and you may find your business established as an hpopleking tvey you y e Instagram marketing expert. a Omniture 125 EXAMPLES OF B2B MARKETING ON INSTAGRAM 7 reasons why you can't miss 1 of 60 Inbox DREAMFORCE X From: Linkedin > Details CITRIX Add skills like "Omniture" to make your profile easier to find 14 December, 2011 7:53 PM Global Day of impact Linked. De you hae at peop king er tey yo adyor proe mahes ysier end atading s nf hers 2012 REASON #1 Jam with the Red Hot Chili Peppers Omnitu SOURCES: GEEKWIRE.COM, READWRITEWEB.COM, HELPMEDRIVE.COM, NIGHTLIFEMARKETINGRESOURCE.COM, USATODAY.COM, ZDNET.COM, BITS.BLOGS.NYTIMES.COM, TECHCRUNCH.COM, CNN.COM, THENEXTWEB.COM Marketo

The Business Marketer’s Guide to Instagram

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Instagram is expanding quickly, and with the introduction of the Android app, its growth can only accelerate. Its simplicity is one of its strengths, and it represents a great addition to businesses�...

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