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The Business Marketers' Guide to Instagram

Created COLUMN FIVE Marketo THE BUSINESS MARKETERS' Guide to Instagram A adobe S Marketo SUMMIT Create now Insta facebook electric BE THE NEXT GE nstagrapher Enjoy! PHOTOS ARE KING Why Instagram is so powerful, and why you should use it in your B2B marketing campaign. 1. Appeals to Emotions: Photos appeal to the viewer's emotions in a way that text is unable. Thanks to the simplicity of Instagram, photos 3. Engages Consumers: Instagram provides the perfect opportunity for your business to engage customers in a fun way through contests or even through the use of hashtags. are at the forefront and text is an afterthought. 4. Reaches a Large Audience: The number of Instagram users is steadily increasing, and the inclusion of Android users has made it even 2. Creates Intimacy: Photos help open the closed curtain and reveal the personal side of your company. Instagram allows consumers to relate to your brand's message via photos-without you invading their email inbox. more popular. HISTORY OF #OF USERS: Facebook Aquires 2011 2012 Instagram for $1 Billion 50,000,000 14,000,000 3,600,000 ' 1,750,000 | 15,000,000 2,000,000 27,000,000 4,400,000 100,000 200,000 300,000 12,000,000 1,000,000 10.10 11.10 12.10 1.11 2.11 3.11 4.11 5.11 6.11 7.11 8.11 9.11 10.11 11.12 12.11 1.12 2.12 3.12 4.12 5.12 CURATE HASHTAG SNAPENGAGEREPEAT Like every solid marketing campaign, Instagram should be approached systematically. While your end goal is generating leads, you must considering secondary and tertiary objectives while en route. The following strategies should be considered and implemented in order to reach your goals. CU RATE At its core, the curate stage is about determining what will make your fans engage with your brand in a positive manner and creatinga plan of execution. What does my target audience want to see? How can I get them to engage with my photos? Before you begin snapping photos and engaging viewers, it's up to create a plan to help you curate fans of your company. Ask yourself questions like: you What will get them talking about my company? SNAH Consider the following objectives as you create A. Make It Personal Post photos of employees at work to give viewers and potential customers 3. Make It Beautiful Instagram users are savvy, creative, and know a lackluster photo when they see one. Don't post a photo unless it has aesthetic your content: 1. Make It Exelasive Post images that can only be seen on Instagram. personal insight into the inner workings of your company. Viewers want to feel like they are a part of something, and this inside glimpse works wonders on that front. appeal. THE TIME HAS COME TO 2. Make It Secret Go a step further and “leak" company secrets. START SNAPPING PHOTOS. EASHTAG How to Use Them: 2. Use hashtags on all #HOW DOES IT WORK? THE HASHTAG IS A POWERFUL FEATURE TO ENGAGE YOUR VIEWERS. Hashtags act as keywords, providing a way for people to find your photos through a simple search. Hashtags are especially useful as you seek to: your posts for the most visibility. 1. Implement hashtags that are unique to your brand and industry, as well as hashtags that are popular keywords: "#marketing #RPM #B2B #viralcontent •Establish Your Brand as #dashboard an Industry Leader #landingpage." •Get More Followers ENGAGE Gamification: Hold a contest for your audience on Instagram. Have viewers submit Geolocation Use the geolocation feature to provide yet another point of engagement with your viewers amiliar green photos, provide captions, or solve a mystery about your photos. Events Engagement with potential customers is the Post photos of events you host for your current and potential clients. name of the game. With Instagram, there are a variety of ways for B2B companies to do this: Easy Actions A new bettom bar with actions to change and sort views and search notes. Enjoy! REPEA Globa POST REGULARLY AND THOUGHTFULLY of ! Discover unknown marketing applications of Instagram that have figured Adc like d out. you rc 14 Deuenuer, zull.53 PM yet to be ngur Be the first to use the le eas to find IN ORDER TO MAKE THE app in ways no one ever imagined, and you may find your business established as an I e ing fer? Every s you add yer reie BIGGEST SPLASH. Instagram marketing expert. Add S EXAMPLES OF B2B MARKETING ON INSTAGRAM 7 reasons why you can't miss 1 of 60 Inbox DREAMFORCE X From: Linkedin > Details CITRIX Global Day Add skills like "Omniture" to make your profile easier to find 14 December, 2011 7:53 PM Linked . Epetie Google+ ON Photographer's of Impact 2012 De you have ss that people are looking ter Every skl you add to your preflie makes you easer fd Sundngi Conference REASON #1 Jam with the Red Hot Chili Peppers 15,434leave s SOURCE: GEEKWIRE.COM, READWRITEWEB.COM, HELPMEDRIVE.COM, NIGHTLIFEMARKETINGRESOURCE.COM, USATODAY.COM, ZDNET.COM, BITS.BLOGS.NYTIMES.COM, TECHCRUNCH.COM, CNN.COM, THENEXTWEB.COM Marketo

The Business Marketers' Guide to Instagram

shared by Marketo on Jul 18
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A visual representation exploring how Instagram can give your company an edge in generating leads and promoting your brand.

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