The Business of Love

TheBusinessof AJOV MOST POPULAR SITES (ranked by est. monthly visitors & Quantcast Rank, Jan. 2016) MATCH 35 MILLION Women 51% 96 MILLION All Singles, Casual & Serious registered users as of 2010 est. unique 49% monthly visitors Daters Men Women 40 MILLION registered users as of 2012 23 MILLION 55% PLENTYOFFISH All Singles est. unique monthly visitors 45% Men ZOOSK 11.5 MILLION 50 MILLION registered users as of 2011 Women 52% All Singles, Casual & Serious est. unique monthly visitors 48% Daters Men Women OKCUPID 10.15 MILLION Casual & Serious est. unique Daters monthly visitors 5.6+ MILLION registered users as of 2010 52% 48% Men eHARMONY Women 7.1 MILLION 20+ MILLION registered users 57% Straight Singles, Relationship Seekers est. unique monthly visitors 43% Men Women 6 MILLION 244+ MILLION registered users as of 2015 BADOO est. unique monthly visitors Casual & Serious N/A Daters Men 10 MILLION Women 52% CHRISTIAN MINGLE 5.5 MILLION registered users est. unique monthly visitors 48% Christian Singles Men Women 59% OURTIME Mature Singles (age 50+) 3.5 MILLION est. unique monthly visitors 41% Men BLACK PEOPLEMEET Women 53% 1.2 MILLION est. unique African monthly visitors 47% American Singles Men Men SWIPE RIGHT on Tinder And lefties? They swipe right 27% more often than righties! 47% of the time--women TINDER only swipe right 15%. Men Women TOP NICHE DATING SITES VEGGIEDATE Vegetarians BEAUTIFULPEOPLE Attractive people (membership is granted based on photo) Approx. members 13,000 FARMERSONLY Farmers Approx. 750,000+ Approx. 100,000+ members members WHO'S IN THE MARKET FOR LOVE? 55-64 64+ years old (4.5%) years old 9.1% 25-34 45-54 33% years old years old 12.1% REVENUE SHARE 15.2% Dating sites in the U.S. are estimated 18-24 25.8% years old to have made $1.17 billion 35-44 in 2015 years old HOW MUCH IS LOVE WORTH? U.S. Dating Services Revenue Singles Events 6.7% Matchmakers Mobile Dating Apps Other 4.2% Online Dating 14.2% 26.2% 48.7% $2.4 BILLION 2015* MATCH GROUP'S REVENUE, 2013 TO 2015 The Match.com Group belongs to IAC and includes online dating platforms such as Match.com, OKCupid, Tinder, PlentyofFish & more. 250 200 150 - 100 50 0 ---- Q1 '13 Q2 '13 Q3 '13 Q4 13 Q1 '14 Q2 14 Q3 '14 Q4 '14 Q1 '15 Q2 15 North America International HOW ONLINE DATING SITES & APPS MAKE MONEY ."Freemium" TRY US FOR FREE! Paid memberships plan 10 MATCHES A MONTH FOR ONLY $9.99! SEND A GIFT Digital gifting 10-20 SAY IT uTH lowers Advertising VIP FOR ALL OCCASIONS memberships - GET OUR ULTRA Premium -- WANT MORE? TRY OUR VIP UNLIMITED PLAN! -content/add-on features APP Affiliate- networks PARTNER SITES: Wahoo PersonalsRetro BaeNow ONLINE DATING APPS/MORILE DATING DATING APPS expected to log $628.8 million in 2015 Apple's iTunes store has 500+ DATING APPS available to join & have a peak in users MATCHMAKING AS A BUSINESS Over 2,000 independent matchmakers in the US Personal matchmaking services account for about $500 MILLION of total online dating worth, according to the Matchmaking Institute in New York City. THE TOP 5 MARKETS for Matchmakers are: New York / Northern New Jersey / Long Island Los Angeles / Long Beach / Santa Ana Chicago / Naperville / Joliet Atlanta / Sandy Springs / Marietta Minneapolis / St. Paul / Bloomington WHO ARE THEIR CLIENTS? Most matchmakers have MORE FEMALE than male clients (over 25% of respondents having a ratio of 40% Male / 60% Female) HOW MUCH DO MATCHMAKERS COST? 31% of clients pay less than $1K for 32% of clients pay between $3K AND $5K Over 12% of clients $5K pay over annual member- ship or for 10 to 12 introductions. TOP MATCHMAKERS TODAY SAMANTHA PATTI STANGER STEVE WARD DANIELS Star of Millionaire Matchmaker on Star of Tough Love on VH1 Owns and operates Samantha's Table, a matchmaking service based in New York and Los Bravo TV CEO of Millionaire's Club Angeles. The membership packages range from $45K to $100+K yearly. Was on Miss Match on NBC Sources: http://www.ebizmba.com/articles/dating-websites | http://www.businessinsid- er.com/15-niche-dating-websites-2012-3 | http://www.wsj.com/articles/the-dating-busi- ness-love-on-the-rocks-1433980637 | http://www.washingtonpost.com/news/business/w- p/2015/04/06/online-datings-age-wars-inside-tinder-and-eharmonys-fight-for-our-love-lives | http://www.wsj.com/articles/the-dating-business-love-on-the-rocks-143 | http://www.statis- ta.com/statistics/449404/quarterly-dating-revenue-match-group/3980637 | http://blog.payment- wall.com/guides/dating/monetizing-matchmaking-quick-guide-dating-site-revenue-models | http://www.wsj.com/articles/the-dating-business-love-on-the-rocks-1433980637 | http://www.usato- day.com/story/news/nation/2013/02/10/singles-turn-to-personal-matchmakers/1907425 | https://- matchmakinginstitute.com/2009_matchmakers_survey | https://en.wikipedia.org/wiki/Matchmaking | https://en.wikipedia.org/wiki/Comparison_of_online_dating_websites | http://www.datingad- vice.com/reviews | http://www.onlinepersonalswatch.com/news/top-internet-dating-statistics.html http://thechive.com/2014/11/19/study-reveals-surprising-statistics-behind-tinder-hookups-10-photos eLearnersom .com Revenue. in million U.S. Dollars