Business Insight

Small Businesses Make More Powerful Decisions with Informed Perspective SMALL BUSINESS Small businesses are the lifeblood of the economy, yet many struggle to turn their data insight into action. Likewise, large businesses seeking inroads with the small business sector II need accurate and relevant data. THAT'S EQUAL TO 30 the amount of data that will be stored in the world by 2020 ZETTABYTES MORE THAN STREAMING 1 BILLION YEARS OF HDTV VIDEO 10 f TERABYTES the amount of data Facebook generates daily TERABYTES the amount of data Twitter generates daily 40% the annual growth rate of global data generated each year IN 2012: 7 billion mobile-connected devices 100000000 IN 2016: 10 billionmobile-connected devices How are small businesses and their larger partners navigating this challenging environment? Market-sensing predictive analytics can help small businesses and the larger businesses they partner with to answer the tough questions about their customers' and prospects' viability. Can l identify growth opportunities with thriving businesses? Is this a viable business? Do I want Do I have complete confidence in the depth of data driving my decision? Do I have complete visibility into the financial performance of this business? Can I to initiate or increase the objectivity of my risk assessment? continue a relationship with this business? SMALL BUSINESS SMALL BUSINESS SMALL BUSINESS Answering these questions can help today's small business owner better understand which customers are likely pay on time, and still be in business in the next 12 months. And larger companies must answer the same questions to get the insight they need to connect to potential small business customers. The shifting small business sector requires informed perspective to make powerful decisions today. D&B's insight on small business can turn data into insight, foresight, and action. To learn more about D&B's business insight, visit dnb.co.uk D&B O Dun & Bradstreet, Inc. 2013. All rights reserved.