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The Business of Branding: Powerful Retailer Partnerships

the business of branding powerful retailer partnerships Why would a fashion designer partner with a car manufacturer? Why would a celebrity team up with a national brand? Because their collaborations yield innovative products and popular marketing promotions that appeal to luxury and everyday buyers alike. Fashion & Automobiles Average price of a new car sold in the U.S.: $28,400 Eddie Bauer & Ford Gucci & Fiat >> Average Price of a Ford Average Price of a Fiat GUCCI GldielBaua $37,600 $19,500 Price of the Ford Price of the Fiat 500 Gucci Edition Eddie Bauer Edition $41,390 $27,500 Versace & Lamborghini Hermés & Bugatti Veyron Average Price of a Lamborghini Average Price of a Bugatti Veyron $1.7 million $237,600 VERSACE HERMÉS Price of the Bugatti Veyron Hermés Edition Price of the Murciélago LP640 Versace Edition $365,800 $2.07 million ««« OR YOU CAN BUY a new average car every week for 1.5 years (73 cars) Watches & Automobiles Average price of a men's watch: $250 March LA.B & Shelby Cobra 111 OR $2,000 YOU CAN BUY gallons of laundry detergent March LA.B Shelby Watch Bell & Ross & Infinity 400 OR $4,000 YOU CAN BUY juicy steaks BR03-92 Instrument Phantom Graham & Mercedes 280 OR $7,000 YOU CAN BUY oil changes Mercedes GP Silverstone Breitling & Bentley 1,700 OR $12,000 YOU CAN BUY bottles of aspirin Flying B Chronograph Rattrapante & Porsche 5,000 OR $15,000 YOU CAN BUY tubes of toothpaste P'6920 Rattrapante Limited Edition Officine Panerai & Ferrari OR $22,000 26,500 YOU CAN BUY rolls of toilet paper GRANTURISMO Chronograph 45mm Chronoswiss & Audi $33,000 OR YOU CAN BUY sets of braces The Tachoscope Jaeger-LeCoulture & Aston Martin $91,000 30 OR YOU CAN BUY Disney Cruises for family of 4 AMVOX3 Tourbillon GMT Parmigiani Fleurier & Bugatti OR $233,000 YOU CAN BUY students' college tuition Exclusively for Bugatti EB 16.4 Veyron owners Phones & Automobiles Average price of a Blackberry Phone: $200 Porsche Design Blackberry P'9981 10 Blackberry phones » Hand-wrapped leather back cover » sculpted QWERTY keyboard » Limited edition OR YOU CAN BUY » said to be released end of December 2011 $2,000 Retail Price: Bicycles & Automobiles Average price of a bike: $300 YO 29 bikes McLaren S-Works Venge Bicycle ఆంంంం » Total bike weight: 4.5 lbs. » Super lightweight and aerodynamic McLaren racing frame » 4.5 years to design and complete OR YOU CAN BUY $8,800 Retail Price: Celebrity & Endorsement Deals Average American income for 2010: $41,674 Years it would take for an Average American to earn that amount 1,000 2,000 3,000 4,000 David Beckham for Adidas 3,840 Est. Value: years $160 million 50 Cent for Vitamin Water 2,400 Est. Value: years $100 million Catherine Zeta-Jones for T-Mobile 480 Est. Value: years $20 million Fashion Designers & Retailers Average price of woman's shirt: $20 Saved Missoni at Target 96% $947 $40 Collaboration Price Designer Price Saved Karl Lagerfield at Macy's 85% $328 Designer Price $49 Collaboration Price Mary Kate & Ashley Olsen at JCPenney Saved > 87% $375 Designer Price $50 Collaboration Price Saved 50% Gwen Stefani at Target $30 $15 Designer Price Collaboration Price Saved > 94% Versace at H&M $3,395 Designer Price $200 Collaboration Price Brought to you by CheapSally.com Sources: ftc.gov | fiatusa.com | caranddriver.com | supercars.net | jalopnik.net | automobilemag.com | thewatchobserver.co.uk | theautochannel.com | interests.scmp.com | shopbmwusa.com| luxurybazaar.com | store.ferrari.com | chrono24.com | news.cnet.com | askmen.com | focus.com | geekabout.com | advertising.about.com | hollywoodlife.com | littlerockmamas.com | matchesfashion.com | macys.com | jcpenney.com | target.com | neimanmarcus.com | topspeed.com | bikeradar.com

The Business of Branding: Powerful Retailer Partnerships

shared by Stephania on Jan 12
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Why would a fashion designer partner with a car manufacturer? Why would a celebrity team up with a national brand? Because their collaborations yield innovative products and popular marketing promot...

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