Business and Social Media

SOCIAL RELEVANCE LIKE-MINDEDNESS IS THE NEW PROXIMITY PEOPLE TODAY ARE CONNECTED... 400,000,000 ARE SHAŘING BILLIONS OF PIECES OF DATA 1,000,000,000 ARE ONLINE HALF OF ALL NEW PURCHASES 4,000,000,000 oWN CÉLL PHONES U J0%0 ARE FOR SMART PHONES IMPACT ON CONSUMERS BUSINESS RESPONSE 86% Say consumer content is #1 aid in buying decisions 91% of companies have 2-3 employees working at least partly with social media $$$ 2,500 Best Buy employees are helping people on Twitter Trust friends' advice over a critic's review 87% Corporate Social Media Budgets Increasing: 50% Twitter & Facebook users have recommended a brand $716,000,000 $3,100,000,000 200 2008 2014 One word-of-mouth conversation is worth 200 TV ads. 40% Have "liked"a brand on Facebook After 23 years Pepsi dropped Super Bowl ads to invest 20 million in social media campaigns. нн CASE STUDY: HCC Medical Insurance Services Social Strategy Schedule fun, yet educational con- versations with their online community O Apply proven techniques from traditional call center marketing to social conversations Promote company news via press releases and blog posts Use social conversations to meet Customers' needs in their mediums Use keyword alerts to respond to sales opportunities A Monitor brand mentions to address any potential customer issues + HCCMIS ONLINE ISSUES RESPONSE PLAN: + 1. 2. ASSESSMENT 3. CUSTOMER COMPLAINT RESPONSE 4. RESOLVE & CHECKUP SOCIAL MONITORING HCCMIS CAMPAIGN SUCCESS facebook Linked in. Google 200% facebook Linked in Linked in facebook 150% 100% 37% 42% 5 JAN 01 - MAR 31 Referral traffic from Facebook up 37% in one quarter Social influence increased Referral traffic from Linkedin up 42% in one quarter Corporate Twitter Page Rank = 5 by 227% in one quarter A FEW SOCIAL MEDIA BEST PRACTICES 1. USE EFFECTIVE LANGUAGE 2.POST AT PEAK TIMES 3. INCREASE REACH BY BLOGGING 6.6 6% 6.4 NO BLOG 6.2 4% 6.0 3% 5.8 2% BLOG 5.6 1% FLESCH-KINCAID GRADE 12AM БАМ 12PM БРМ 11PM 0 50 150 200 250 300 350 400 - TWEETS - RETWEETS - RETWEETS - TWEETS READABILITY GRADE LEVELS AVERAGE # OF TWITTER FOLLOWERS PEOPLE ARE CONNECTED: MARCH 2011 http://www.jeffbullas.com/2010/04/05/12-key-findings-on-soclal-media% EZ%80%99s-Impact-on-business-and- decision-making-by-ceos-and-managers/ IMPACT ON CONSUMERS: MARCH 2011 http://www.slideshare.net/Digitallnfluence/business-Impact-of-social-medla BUSINESS RESPONSE: MARCH 2011 http://blog.hubspot.com/blog/tabid/6307/bld/5965/The-Ultimate-List-300-Soclal-Media-Statistics.aspx BUSINESS RESPONSE: APRIL 2011 http://www.slideshare.net/UsefulSoclalMedia/the-state-of-corporate-social-medla-2011-briefing-extract CASE STUDY: Jennifer Grappone and Gradiva Couzin. Search Engine Optimization An Hour A Day Third Edition. Indianapolis, Indiana and Canada: Wiley Publishing Inc., 2011. SOCIAL MEDIA BEST PRACTICES: APRIL 2011 http://www.problogger.net/archives/2010/12/06/whens-the-best-time-to-publish-blog-posts/ SOCIAL MEDIA BEST PRACTICES: APRIL 2011 http://www.slideshare.net/HubSpot/marketing-charts-graphsdataapril2010slideshare ....