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Business Analytics in Europe: The New Science of "Meaning-Making" Emerges...
Big Data is big. So big that it tends to overshadow what's really important: 'meaning-making'. The ever growing, never-ending avalanche of data is of no use unless companies can derive insights that g... row revenue and reduce costs. Business analytics may not always excavate the right insights from the masses of data available. That's where the new science of meaning-making comes in. Here are some of the interesting trends that emerged in 'Cognizant and Oxford Economics' survey of 300 businesses in the U.S. and Europe. The infographic presents the top European takeaways from the survey.
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