Buried Treasure - One Third of Loyalty Points Expire

BURIED TREASURE THE VALUE OF LOYALTY PROGRAM POINTS NUMBER OF MEMBERSHIPS BY CATEGORY Each icon represents 10 million members TRAVEL & HOSPITALITY FINANCIAL RETAIL OTHER 662,000,000 32% 429,000,000 834,000,000 164,000,000 20% 40% 8% Total U.S. Loyalty program memberships. 2.089 BILLION VALUE OF LOYALTY POINTS AND MILES TRAVEL & HOSPITALITY FINANCIAL RETAIL OTHER $17 BILLION $18 $12: $0.85 BILLION BILLION BILLION Total value of points and miles issued in 2010 in the U.S. for consumer-oriented rewards $48 BILLION programs is estimated at 33% OF THIS VALUE WILL GO UNUSED $16 BILLION Memberships per U.S. household: 18 Memberships that are active: 8.4 ANNUAL CONSUMER VALUE LSS $205 TRANSLATED ANNUAL AMOUNT IN UNUSED REWARDS PER U.S. HOUSEHOLD WHAT COULD $205 BUY YOU? WELCOME LAS VEGAS A RELAXING DAY AN UPGRADE TO THE NEWEST SMARTPHONE 2 ROUNDTRIP FLIGHTS 68 IN-N-OUT DOUBLE TO LAS VEGAS + AT THE SPA DOUBLE BURGERS, CHANGE FOR SLOTS ANIMAL STYLE BURIED TREASURE THE 2011 FORECAST OF U.S. CONSUMER LOYALTY PROGRAM POINTS VALUE NANCY GORDON, CHIEF OPERATING OFFICER, SWIFT EXCHANGE pointhub KELLY HLAVINKA, MANAGING PARTNER, COLLOQUY 2011 COLLOQUY LOYALTY CENSUS GROWTH AND TRENDS IN LOYALTY PROGRAM Save your points. MEMBERSHIP AND ACTIVITY SOURCE *** *** *** ***