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The Bunnahabhain Whisky Box

Case Study: The Bunnahabhain Whisky Box A glimpse into the design process on our whiskey boxes Brought to you by Polmac UK Ltd www.polmacuk.com Burn Stewart Distillers Ltd approached Polmac (UK) Ltd to help with the design of new packaging, for their popular, 12 year old Bunnahabhain Single Islay Malt Whisky, which is distilled on the north east coast of Islay! Intro The brief was to design a high quality, wood, whisky box, that was distinctive, reflected the same rustic qualities associated with Bunnahabhain Whisky, and added 'value' to make it more appealing to Burn Stewart customers! The Brief olmac (UK) Ltd was invited to a meeting with Alison Winship, Burn Stewart Product Development Manager and Mike Cunningham from Design C&H Creative, Graphic pers who had been appointed Designers, who l to oversee the design process. The role of Polmac (ÜK) Ltd in t the meeting was, to translate the design ideas proposed by Alison Winship and Mike Cunningham, into practical reality and to offer, alternative design solutions, for consideration, where appropriate. After some discussion, it was decided to use natural Alderwood, with a dark oak stain finish, together with glued strip. lid panels, to provide strong grain character and variations of colour. These rustic qualitiese were to be enhanced using, a coarse, open- weave, natural Hessian fabric internally, for restraint, to protect the whisky bottles from impact damage and to provide contrasting colour and texture! LIMITED EDITION 40 Development unnaabhain In addition, it was decided to make the whisky boxes more distinctive by a) punctuating the corners with round, polished, brass studs, b) framing the whisky box lids with a border line, burnt into the wood. using a pyrographic tool and c)using laser engraved. polished plates. recessed into the wood, together with contrasting, white and gold text, to provide a focal point! By the end of the meeting, a design had been agreed, in principle and C& Creative Ltd produced a computer graphic of the design, for record purposes. Polmac (UK) Ltd then quickly manufactured a proto-type sample and when this was approved by Alison Winship, with some minor modifications, the Bunnahabhain Whisky Box went into full production! Delivery

The Bunnahabhain Whisky Box

shared by AndreClifford on Aug 07
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A case study from Polmac UK outlining the design of a bespoke whiskey box

Publisher

Polmac UK Ltd

Designer

Andre

Tags

whiskey box

Category

Food
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