Building Your Online Marketing Strategy

BUILDING YOUR ONLINE MARKETING STRATEGY 1. SETTING GOALS I want to... Number of people shopping online in UK 32 million - grow online sales - reach new markets - spread a message 2. FOCUS ON USP What are your key features? - products are innovative - we excel at customer service f Preferred online 3. ONLINE TACTICS tool What tools will you use to spread 2 2nd most popular tool your message? - Viral message? - PPC Advertising? - Social media campaign? - - Video? Fastest 8+ growing Is your website ready? 30% of SMES still don't (STOP tool have a website! 4. LAUNCE AND TRACK - Use Google Analytics to measure ROI - Engage with clients and gain feedback 5. L'ELDBACIK LOOP Learn from your feedback and tweak your campaign where needed. Be sure to communicate regularly with your audience | 月 | 四 Sources http://www.companiesmadesimple.com/project/upload/imgs/img641.jpg http://www.simplewebtoolbox.com/best-online-marketing-tools-facebook-twitter-gogle-plus/ http://www.ons.gov.uk/ons/rel/rdit2/internet-access- --households-and-individuals/2011/stb-internet-access-2011.html#tab-Internet-Purchasing VVNAMINVN XXXXIXX XX XX XXOXIX XX XX XI BUILDING YOUR ONLINE MARKETING STRATEGY 1. SETTING GOALS I want to... Number of people shopping online in UK 32 million - grow online sales - reach new markets - spread a message 2. FOCUS ON USP What are your key features? - products are innovative - we excel at customer service f Preferred online 3. ONLINE TACTICS tool What tools will you use to spread 2 2nd most popular tool your message? - Viral message? - PPC Advertising? - Social media campaign? - - Video? Fastest 8+ growing Is your website ready? 30% of SMES still don't (STOP tool have a website! 4. LAUNCE AND TRACK - Use Google Analytics to measure ROI - Engage with clients and gain feedback 5. L'ELDBACIK LOOP Learn from your feedback and tweak your campaign where needed. Be sure to communicate regularly with your audience | 月 | 四 Sources http://www.companiesmadesimple.com/project/upload/imgs/img641.jpg http://www.simplewebtoolbox.com/best-online-marketing-tools-facebook-twitter-gogle-plus/ http://www.ons.gov.uk/ons/rel/rdit2/internet-access- --households-and-individuals/2011/stb-internet-access-2011.html#tab-Internet-Purchasing VVNAMINVN XXXXIXX XX XX XXOXIX XX XX XI BUILDING YOUR ONLINE MARKETING STRATEGY 1. SETTING GOALS I want to... Number of people shopping online in UK 32 million - grow online sales - reach new markets - spread a message 2. FOCUS ON USP What are your key features? - products are innovative - we excel at customer service f Preferred online 3. ONLINE TACTICS tool What tools will you use to spread 2 2nd most popular tool your message? - Viral message? - PPC Advertising? - Social media campaign? - - Video? Fastest 8+ growing Is your website ready? 30% of SMES still don't (STOP tool have a website! 4. LAUNCE AND TRACK - Use Google Analytics to measure ROI - Engage with clients and gain feedback 5. L'ELDBACIK LOOP Learn from your feedback and tweak your campaign where needed. Be sure to communicate regularly with your audience | 月 | 四 Sources http://www.companiesmadesimple.com/project/upload/imgs/img641.jpg http://www.simplewebtoolbox.com/best-online-marketing-tools-facebook-twitter-gogle-plus/ http://www.ons.gov.uk/ons/rel/rdit2/internet-access- --households-and-individuals/2011/stb-internet-access-2011.html#tab-Internet-Purchasing VVNAMINVN XXXXIXX XX XX XXOXIX XX XX XI BUILDING YOUR ONLINE MARKETING STRATEGY 1. SETTING GOALS I want to... Number of people shopping online in UK 32 million - grow online sales - reach new markets - spread a message 2. FOCUS ON USP What are your key features? - products are innovative - we excel at customer service f Preferred online 3. ONLINE TACTICS tool What tools will you use to spread 2 2nd most popular tool your message? - Viral message? - PPC Advertising? - Social media campaign? - - Video? Fastest 8+ growing Is your website ready? 30% of SMES still don't (STOP tool have a website! 4. LAUNCE AND TRACK - Use Google Analytics to measure ROI - Engage with clients and gain feedback 5. L'ELDBACIK LOOP Learn from your feedback and tweak your campaign where needed. Be sure to communicate regularly with your audience | 月 | 四 Sources http://www.companiesmadesimple.com/project/upload/imgs/img641.jpg http://www.simplewebtoolbox.com/best-online-marketing-tools-facebook-twitter-gogle-plus/ http://www.ons.gov.uk/ons/rel/rdit2/internet-access- --households-and-individuals/2011/stb-internet-access-2011.html#tab-Internet-Purchasing VVNAMINVN XXXXIXX XX XX XXOXIX XX XX XI