Building your Brand Marketing

Building your with В R A SOCIAL EDIA Marketing Social media marketing is all about gaining traffic or attention for your business through social media sites. One of the best ways to build your brand's authority is through the smart use of social media. Here's a useful guide to get you started. There are hundreds of social networks today, be sure to select the sites that support your brand image. 1) Choose your platform. I--- At present, Facebook is the best platform for promoting brand awareness and can promote virtu ally any brand, due to the number of users. f 1.19 Billion worldwide users Instagram is a great option for brands that rely heavily on images. It's also particularly effective for reaching young adults. The fifth-most-popular social media platform. Has the secon d-most devoted U sers. 73% of the US adult population Most popular social media platform The most evenly-distributed demographics of any platform 57% of u sers access the site on a daily basis, on ly 6 points behind Facebook, and 11% ahead of third-place Twitter Pinterest is an excellent social network to reach women, especially for brands selling jew elry or clothing. LinkedIn is a stronger ch oice for promoting business-related content and connecting with other corporate influen cers. 21% of all US adults are using it. in 84% of those users are female - which O makes it the secon d most popular site by far for this dem ographic. 38% of internet users with an income of in more than $75k are on the platform 27% of employed Americans are u sing in the platform as well. The three dominant sectors on the platform are high tech (14.3%), finance (12.4%) and manufacturing (10.1%) Google+ can be a great platform to reach men in the technology in du stry, as two-thirds of the network's u sers are men, m ost of whom work in engineering or other technical professions. 540 million users, around 300 million are active Google+ users are 67% male, with an average age of 28. 8+ The majority are in technical and en gin eering fields. 2 Provide Useful & Shareable Contents Listen to your intended audience Contents should be useful to the audien ce to become share- worthy. Don't be afraid to use visual content Articles with images receive 94% more views. Every single piece of content you share should support your brand image 3 Leverage influencers If you are just starting to build your own audience, and your chosen strategy is creating great content; it's good, but it is going to take time. Try leveraging influen cers instead. There are a few different ways you can do this: NAMES Cite their WEBSITES Influen cers with Google Alerts or other notifications that are set up on their names will see your content after it's published. Tag influencers Tag any influencers you've referen ced when sharing content to your social media profiles Email influen cers after you've published your content to let them know they've been referenced in your work Email Influencers Promote Content via Social Сampaigns To prevent your brand from getting "lost in the noise", paid campaigns may be one of your better options for building your brand on social networks. You can use the same strategy. Just remember to provide your audien ce with valuable incentives that en courage u ser participation. There is no shortcut to brand building. But, if you make it a priority to con sistently share great content and leverage the power of existing social media influencers, your efforts are bound to pay off in the long-run.