BT - Social Media Gender Divide

вт L Broadband THE SOCIAL MEDIA GENDER DIVIDE The BT Infinity study into UK internet behaviour shows 45% of Brits engage with social media more than any other online content - but how do the genders compare? 32% 54% SOCIAL NETWORKERS Over half of women (54%) regularly use Facebook, Twitter, Friends Reunited and more compared to just under a third of men (32%). E xx 7% 18% SOCIAL MEDIA FANS If the internet no longer existed, 18% of women said they would miss social networking compared to only 7% of men. You Tub 13% 6% SOCIAL SHARERS 13% of men regularly use photo and video sharing sites compared to less than half as many women (6%). E=mc? 28% 20% AVID LEARNERS More men (28%) than women (20%) use the web to expand their knowledge or aid learning. 15% 19% ONLINE SHOPPERS Nearly one in five women (19%) use the web to research the best shopping deals compared to just 15% of men. 17 8% 9% ONLINE GAMERS Both genders like to play online games - with 8% of men and 9% of women regularly playing. Faster speeds BT Infinity Superfast fibre optic broadband up to eight times faster than the UK average Do much more online, all at the same time, from watching HD movies and surfing the web to superfast gaming. & free BT Home Hub To make sure you get off to a great start, we'll send an engineer round to set up your new BT Infinity broadband connection nstallation, at no extra cost. Nationwide. www.bt.com/infinity We're investing in the future of the internet by rolling out BT Infinity across the UK. availability