Browsing Around - Exploring User Browser Preferences

BROWSING AROUND EXPLORING USER BROWSER PREFERENCES Email and web users worldwide have access to more browsers than ever before. Existing browsers they know and love compete with brand new browsers they can explore. So, which browsers do users prefer? Does it vary between email browsing and general browsing? Let's take a look. STACKING UP THE STATS INTERNET EXPLORER CONTINUES TO DOMINATE FOR EMAIL USERS WHEN CHECKING WEB- BASED EMAIL PROGRAMS LIKE GMAIL, HOTMAIL, YAHOO! AND AOL. SEPTEMBER 2012 EMAIL BROWSER USE: 51% INTERNET EXPLORER 21% FIREFOX CHROME & FIREFOX 14% rapidly release new versions and automatically install new upgrades, making the latest version of these browsers the most common. CHROME 13% SAFARI 1% OTHER BROWSER POPULARITY CHANGES OVER TIME CHROME ADOPTION FOR EMAIL HAS NEARLY QUADRUPLED-CLIMBING EROM 4% IN MARCH 2011 TO 14% IN SEPTEMBER 2012. March 2011 September 2012 100% Email Usage 80% +271.35% 61% 51% +59.9% 60% INCREASE INCREASE 40% 26% 21% 14% 4% 13% 8% 20% 1% 1% CHROME INTERNET EXPLORER FIREFOX SAFARI OTHER -15.01% -20.30% DECREASE DECREASE BROWSER PREFERENCES FOR WEB-BASED EMAIL CLIENTS WHICH BROWSERS DO WEBMAIL USERS PREFER? Internet Explorer Safari SEE HOW PREFERENCES CHANGED OVER 18 MONTHS. Firefox Chrome A CLOSER LOOK AT GMAIL: 7.79% 4.24% 4.03% Q1 Q2 аз Q4 Q1 Q2 аз 1.5% Q1 Q2 Q3 Q4 Q1 Q2 аз GMAIL 2011 2012 2011 2012 18.82% 21.89% 9.94% 8.22% 6.70% 6.43% 1.89% аз 235% Q1 Q2 Qз Q4 Q1 Q2 Q3 Q1 Q2 аз Q4 Q1 Q2 HOTMAIL 2011 2012 YAHOO! 2011 2012 MAIL A CLOSER LOOK AT AOL MAIL: 3.51% 0.09% 15 0.05% аз 0.04% Q1 Q2 Q3 Q4 Q1 Q2 AOL MAIL Q1 Q2 Q4 Q1 Q2 оз 2011 2012 Q3 2011 2012 GENERAL BROWSING vs. EMAIL BROWSING BEHAVIOR Looking at changes in general browsing vs. email browsing behavior, we see decreases for Internet Explorer and Firefox and increases for Safari and Chrome. Other browsers (such as Opera, Camino, etc.) have increased for general browsing and decreased for webmail browsing. CHROME USAGE HAS SEEN MORE THAN A 270% INCREASE OVER H 18 MONTHS. PERCENTAGE CHANGE FOR GENERAL VS EMAIL BROWSING (MARCH 2011 - SEPTEMBER 2012) Despite Internet Explorer's dominance in web-based email, stats from Litmus confirm that Chrome's reach is growing. -28% -15% CHROME & SAFARI HAVE SEEN CONSISTENT 97% 271% INCREASES FOR ALL BROWSER- BASED BEHAVIOR, WHILE INTERNET -25% -20% EXPLORER & FIREFOX HAVE DECREASED. 53% 60% General Browsing -74% 19% Email Browsing Other Browsers While Internet Explorer continues to be the leader for email browser usage, a trend toward other browsers is quickly emerging. Both Firefox and Internet Explorer have experienced declines in usage, signaling Chrome will likely claim the #1 spot, much like it already has for general browsing. SOURCES: litmus GS.STATCOUNTER.COM, LITMUS.COM 유 유음 88 으으 so