British Farmers and Farming

our famers grow nearly a QUARTER of all fruit and veg consumed in the UK 5,000ha of British strawberries are grown commercially each year yet. one in five people don't realise that our farmers grow them at all Many consumers also dont know that farmers grow. carrots blueberries sweetcorn cauliflower aubergines apples 21% 63% 62% 29% 81% 19% Percentage of UK adults unaware that British farmers grow each fruit or vegetable nYY When it comes to eating 'in season', it appears Brits have very little idea when they can buy British fruit and vegetables Nearly half of consumers don't realise you can buy British strawberries in the summer knowledge is declining 1950-1990 If you were born in the 1990s rather than the 1950s you are: 2.5 times 3 times twice less likely to know you could buy British Brussels sprouts in less likely to know when to buy British as likely to not know that iceberg lettuce is grown on British farms asparagus December percentage aware of spring seasonal produce 100 strawberries 60 40 rhubarb 20 asparagus 1950 1960 1970 1980 1990 Decade consumer born 100 Summer 80 apples 60 40 plums 20 sweetcorn 1950 1960 1970 1980 1990 Decade consumer born autumn T 100 80 sprouts 60 40 red cabbage 20 squash 1950 1960 1970 1980 1990 Decade consumer born winter 100 80 cauliflower 60 40 red cabbage 20 kale 1950 1960 1970 1980 1990 Decade consumer born what we don't grow and the number of those born in the 1990s who think we do! bananas oranges pineapples kiwis mangoes 8% 16% 6% 5% 4% only of those questioned understood that buying 4 in ló seasonally supported British farmers JOpen SERday To find out more about what fruit and vegetables farmers grow, visit a farm for Open Farm Sunday. farmsunday.org LEA www.farmsunday.org