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A Brief History of Direct Mail
Ever wondered where Direct Mail began?The earliest known direct marketing comes from the year 1000 B.C., where an Egyptian landowner wrote an advertisement on a piece of papyrus offering gold for th... e return of a runaway slave. That papyrus was recovered in Thebes and now stands on display in the British museum. Other ancient cultures experimented with direct marketing – Babylonian merchants used stone tablets to advertise the products available when they visited towns.
Rank: 174 of 1006 in History
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