Breaking Down Googles 2011 Revenues

Breaking Down Google's 2011 Revenues Google's 2011 Revenues Where did Google make their money in 2011? $37.9 Finance & Insurance / $4.0 Billion 2 Retailers & General Merchandise / $2.8 Billion TOP 10 INDUSTRIES THAT SPENT THE MOST ON GOOGLE ADS IN 2011 3 Travel & Tourism / $2.4 Billion 4 Jobs & Education / $2.2 Billion 5 Home & Garden / $2.1 Billion BILLION 6 Computers & Consumer Electronics / $2.0 Billion Vehicles / $2.0 Billion 8 Internet & Telecom / $1.7 Billion 9 Business & Industrial / $1.6 Billion 96% OF WHICH CAME FROM ADVERTISING http://investorgoogle com/financial/tables html 10 Occasions & Gifts / $1.2 Billion Advertisers The remaining $144 billion in advertiser revenues came from other industries TOP 5 IN EACH INDUSTRY and common keywords 2. Retailers & General Merchandise 1. Finance & Insurance EST. ANNUAL SPENDING ON GOOGLE ADWORDS EST. ANNUAL SPENDING ON GOOGLE ADWORDS amazon.com $5.2 Million State Farm $43.7 Million etY $42.8 Million PROGRESSIVE $43.1 Million *macys $35.6 Million GEICO $23.7 Million sears $34.3 Million Quicken Loans $21.1 Million jcpenney $30.9 Million eHealthinsurance $20.6 Million COMMONLY USED KEYWORDS & COST PER CLICK $5.18 Search COMMONLY USED KEYWORDS & COST PER CLICK zumba dance dvd Self Employed Health Insurance $43.39 Search proform treadmill $3.80 4. Jobs & Education Cheap Car Insurance $33.97 weber grill accessories $1.95 Affordable Life Insurance $28.53 lego activity table $3.02 EST. ANNUAL SPENDING ON GOOGLE ADWORDS Credit Cards for Bad Credit $19.64 barbie doll $1.20 University of Phoente $46.9 Million Refinance Mortgage $8.15 IT Technleal inetitute ITT $29.9 Million. ... 3. Travel & Tourism DeVry V $19.7 Million CAPELLA UNIVEasITY $17.0 Million classesUSA $16.3 Million EST. ANNUAL SPENDING ON GOOGLE ADWORDS BOOKING.COM $40.4 Million O Expedia $28.9 Million KAYAK $28.7 Million Marnott $20.9 Million COMMONLY USED KEYWORDS & COST PER CLICK accredited online college degrees $34.87 Search online nursing degree $18.11 priceline.com $19.6 Million. online certificate programs $14.02 unemployment benefits $1.37 COMMONLY USED KEYWORDS & COST PER CLICK new york hotels $7.68 Search entry level jobs $1.31 plane tickets $6.95 5. Home & Garden cheap hotels $5.94 EST. ANNUAL SPENDING ON GOOGLE ADWORDS rental car deals $5.37 last minute flights LOWE'S $59.1 Million $2.46 THE HOME DEPOT $50.3 Million Mservicemagıc. $21.4 Million Sears Home Services $20.7 Million 6. Computers & Consumer Electronics LIGHTING UNIVERSE (purchased by Lowes) $15.0 Million COMMONLY USED KEYWORDS & COST PER CLICK EST. ANNUAL SPENDING ON GOOGLE ADWORDS Home Air Conditioners $8.67 Search HEWLETT PACKARD $33.3 Million Replacement Windows Cost $8.03 DELL $26.3 Million Appliance Repair $7.06 Cabinet Refacing $6.07 $23.7 Million COMMONLY USED KEYWORDS & COST PER CICK Window Installation $5.55 $17.9 Million Microsoft $16.3 Million Apple Online Video Conferencing Software $35.53 Search 7. Vehicles Ink Cartridges Discount $26.79 Email Marketing Software $22.18 EST. ANNUAL SPENDING ON GOOGLE ADWORDS PC Memory $13.13 8. Internet & Telecom Cors.com $21.3 Million Anti-Virus Programs $11.89 EST. ANNUAL SPENDING ON GOOGLE ADWORDS AutoTraderc $20.4 Million at&t $40.8 Million Fırestone s16.9 Million verizon $2.9 Million AAA.com A9 $16.3 Million GO Daddyo $21.7 Million Comcast $19.0 Million CHEVROLET $15.5 Million COMMONLY USED KEYWORDS & COST PER CLICK DIRECTV. $18.4 Million $15.57 Search cheap hybrid cars certified used cars $8.54 COMMONLY USED KEYWORDS & COST PER CLICK bridgestone tires $5.03 High Speed Internet Deals $26.74 Search discount tires $3.67 Pre Paid Cell Phones $25.38 emergency roadside assistance $2.75 Domain Registration $20.13 9. Business & Industrial Fios Availability $19.99 EST. ANNUAL SPENDING ON GOOGLE ADWORDS Cable Internet Providers $8.60 ULINE $35.1 Million 10. Occasions & Gifts vistaprint $26.9 Million EST. ANNUAL SPENDING ON GOOGLE ADWORDS 1-800-flowersYcom $30.8 Million FTD $30.7 Million Office DEPOT $17.3 Million STAPLES $15.2 Million proflowers.com $27.2 Million AUnited $14.3 Million Teleflora s24.8 Million COMMONLY USED KEYWORDS & COST PER CLICK Custom Business Cards $13.83 Search gifts.com $10.1 Million Cheap Office Supplies $10.28 COMMONLY USED KEYWORDS & COST PER CLICK Label Printing Companies $10.01 Funeral Flowers Arrangements $20.95 Search Foam Packing $6.07 flower delivery $3.88 Office Furniture $4.34 wedding gift registry $3.85 gift baskets $3.53 Note: Advertiser, industry and keyword data is based on our own research and was not included in the Google earnings report. Sources: include WordStream's Keyword Research Suite, SpyFu.com. Google, and our own analysis and projections based on this data bridal registry $2.56 Do you Advertise on Google? Find out how you're doing with the FREE AdWords Performance Grader http://www.wordstream.com/google-adwords presented by W WordStream developed by N NOWSOURCING.COM