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BrandZ Top 100 Most Valuable Global Brands 2012

BRANDZ TM MOST VALUABLE GLOBAL TOP 100 BRANDS 2012 TOP 10 BRANDS 47,041 -18% 49,151 15% 182,951 19% 68,870 -1% CHINA МОBILE VERIZON APPLE AT&T 73,612 9% MARLBORO IBM COCA-COLA 115,985 74,286 15% 1% MICROSOFT GOOGLE MCDONALD'S 76,651 -2% 107,857 95,188 17% -3% Values shown are in $millions NEWCOMERS TOP 10 RISERS 2011-2012 ROLEX 36% ARRIVALS THE HOME DEPOT 31% $13,940 BANK $13,083 $11,838 $11,531 $9,273 $9,206 $8,852 - $8,599 $8,519 $7,813 $7,601 SINOPEC C WEALTH FACEBOOK 74% MOUTAI AIRTEL MASTERCARD MTN 53% IKE A KF C HUGO BOSS 33% VISA 34% CHEVRON VOLKSWAGEN FARM RALPH LAUREN STATE CLINIQUE 43% DHL 51% Values shown are in $millions YEAR ON YEAR CHANGE HERMÈS 61% STARBUCKS 43% 15% 15% 13% 8% 2% 1% 0% -1% -5% -5% -7% -7% -16% PERSONAL CARE FINANCIAL SOFT DRINKS INSTITUTIONS TELECOM PROVIDERS INSURANCE LUXURY FAST FOOD APPAREL OIL & GAS TECHNOLOGY ВЕER RETAIL CARS BRANDS GETTING YOUNGER AVERAGE VALUE WITH WOMEN IN THE BOARDROOM 1ST AFRICAN BRAND 80 84 8 19 MTN 2006 2007 2008 2009 AVERAGE VALUE OF BRANDS WITH WOMEN $27BN WITHOUT $13.2Bn 72 73 2010 2011 2012 Candles indicate the average age of the Top 100 brands BRANDZ PORTFOLIO VS. S&P 500 (APR 2006 - MAY 2012) 60% BRANDZTM PORTFOLIO 37.5% 40% 20% 0% -20% S&P 500 0.4% -40% -60% Sep 06 Jan 07 May 07 Sep 07 Jan 08 May 08 Sep 08 Jan 09 May 09 Sep 09 Jan 10 May 10 Sep 10 Jan 11 May 11 Sep 11 Jan 12 May 12 To download the full report go to: MillwardBrown Optimor WPP www.millwardbrown.com/brandz %24

BrandZ Top 100 Most Valuable Global Brands 2012

shared by katiepearce on Jul 27
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This is an annual ranking conducted by Millward Brown announcing the world's most valuable global brands.

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2012

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Business
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