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BrandZ Top 100 most valuable brands of 2013

PR M sCa s at 7 Microsoft a Marlbaro VISA 2 Google IBM 105 12 13 14naecom 18 ra oSAP2n 21 Tencent K 22 23 24 25 HSBC D 25 Đp 27 29 30tini Year of recovery, 2013 refinement and relevance NEW COMERS The Brandz Top 100 Most Valuable Global Brands share price index consistently outperform the S&P market index BRANDZ Top 58% most valuable global brands 2013 Rran $2.6 ANZ • Gucci • Woolworths • Westpac • Yahoo! • J.P. Morgan • BT • Prada 7% 77% 23% trillion from 2012 from 2006 TOP 10 RISERS The value of BrandzTM Top 100 Most Valuable Global Brands 2013 Brand value Prada appreciated by 49% among the Brandz 2013 Top sers. Cavin Zwa Brahma The Home Depot Samsung Tancet Gusei Vaa 61% 51% 52% 62% Disney TOP 10 BRANDS 40% 40% compared with 4a last yearshows that strong brands can emerge in all soctors of the economy 40% $185,071m $113,669m $112,536m s00.256m S78415m S75.507m S69814 REGIONAL TOP GROWTH UK Aexperience modest growth Asia Google IBM Coca-Cola brande in 7 e Tep 100 atat Microsoft Maribaro VISA Aincrease in Brand Value - TOP 3- 23 e Tep 100 brande in Top 10 Brand Value (S) - TOP3 - CATEGORY GROWTH #1 vodafone #2 Tancer North America A improved a modest 2% HISBC D #1 N2 63.2m 147,755m brande in the Top 100 Top brand Beer 271,244m Continental Europe Aexperience modest growth TOP3 - HSBC www IEM ZARA amazon.com #1 22 brande in the Top 100 www wwLIA #2 Google 107,617m www -TOP 3 77,05m Global Barka +23% 242,140m 906,068m SAP Insurance Apparel 21% L'OREAL +19% 236,189m LatAm Retail +17% Coca-Cola declines in Brand Value 207,377m TOYOTA 98,33m 0 brands in the Top 100 www Regional Banks ww atat Personal Care www 15% + 11% 118414m FAST GROWING MARKETS 136.00m 156.611m SKOL Cprona. "Eure Cars Luury 306,786m Soft Drinks (12 brands) schange in Brand Value +6% Fast Food +5% EgonMobil wwww.p 728,473m China Telecoms 54,036m Technology 1% Russia (2 brands) Asia +13% 106.062m India (2 brands) LatAm -13% Oil & Gas KEY VALUATION CHANGES -4% RISING IMPORTANCE OF TECHNOLOGY Africa (1 brand) x2 BRAND CONTRIBUTION wehoyndton by Beer & luxury are the most O MillwardBrown Optimor PRADA Brand Contribution indicates how much Technology brands are on average twice the value of other brands in the BrandZT Top 100 40% of the BrandZ" Downioad the ful report at www.BrandZ.com represented categories in the Top Brands by Brand Contribution of brand value can be & Top 100 brand value is generated from technology and telecoms attributed to brand itself. The index runs from Prada increased 63% in brand Ten value, leading all brands in rate of brand value growth. Zara overtook Nike at the Amazon overtook Walmart highest valued apparel brand WPP for the number 1 retail brand 1 (low) up to 5 (high) with 3 brands each aCHASEO o 7 7ở 77 isce Joops 2SIEMENS 7I ONDA tAM movstar cíti bank FedEx. TESCO saccenture rZARA MOE 0nsa EgonMobil ap. a E e LOREAL:

BrandZ Top 100 most valuable brands of 2013

shared by Sergio Fernandez on Jul 10
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BrandZ is the world's largest brand equity database. Created in 1998 and continually updated. BrandZ is an invaluable resource, containing data on brands gathered from interviews with over 150,000 peo...

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