The Branding Manifesto
shared by DesignMantic on Mar 04
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Branding is one of the most important business functions. It aims to build user trust and encourage interaction through emotional lines or by developing specific user behaviors. However, a brand must ...
be built on clear principles to derive desired results.
The principles that govern brand positioning and placement in the market should bring a brand’s purpose to life by laying out the clear psychological guidelines within which your business operates. They are, when done well, an inspiring synopsis of your brand’s global view.
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