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Brand Me

Brand Me WHAT ARE THE SIGNS? FLATTR • WHUFFIE BANK FARMVILLE TRACTOR SALES MYSPACE LAYOUTS 1. WHAT IS IT? HANGING OUT THE MAC STORE The relationship one has with friends is about history and personal heritage, and about experiences, and in this online space 'brand me' or 'brand us' will become a relationship of friendship BRAND TATTOOS • MYBRANDZ.COM UGC and social media have fuelled CLAUDIA ROGGE'S 'HUMAN PATTERNS' individual awareness of their power within a group - but this is creating anxiety about the self, particularly in the West with its focus on the individual. This anxiety and the mass of media messaging noise have resulted in renewed emphasis on Brand Me, which manifests in personalised social networking handles, peer review and social COLLEGE STUDENTS 'ICING' EACH OTHER BUILDABRAND.COM as well as commercial transaction. リワ currency, and affiliation with like-minded brands. Alex Gordon, Semiotician and Canvas8 Thought Leader WHERE IS THE TREND 2. WHO IS IT IMPACTING? A IN ITS LIFECYCLE? WHERE IS IT Tweens Teens +) Twentysomethings 4 HAPPENING? + PEAK Asia, Europe, South America, USA. HOW HAS IT BEEN DEVELOPING? 3 What began as the management of professional reputation online has spread to individuals' social status. As brands become more human in their messaging, they too become part of the assets with which identities are defined. The introduction of geolocation services for smartphones has added another layer to this macrotrend, encouraging on-the-fly management of personal preferences and making a snapshot of user identity publicly available. Time RELATED TRENDS The Chinese, spent The average facebook user is connected to since 2008 2 billion tweets More than f 80 The Uk spent $5bn 320,000 over ****** 1billion tweets Social Participation Privacy & Control Codes of Conduct $800 .me ) names on virtual goods in 2009 million have been registered, making it the fastest selling top level domain ever. community pages, Neo-tribalism Mass Customisation True Stories December 2009 May 2010 groups and events. CONTENTS 7- CANVAS8 Phase Brand Me WHAT ARE THE SIGNS? FLATTR • WHUFFIE BANK FARMVILLE TRACTOR SALES MYSPACE LAYOUTS 1. WHAT IS IT? HANGING OUT THE MAC STORE The relationship one has with friends is about history and personal heritage, and about experiences, and in this online space 'brand me' or 'brand us' will become a relationship of friendship BRAND TATTOOS • MYBRANDZ.COM UGC and social media have fuelled CLAUDIA ROGGE'S 'HUMAN PATTERNS' individual awareness of their power within a group - but this is creating anxiety about the self, particularly in the West with its focus on the individual. This anxiety and the mass of media messaging noise have resulted in renewed emphasis on Brand Me, which manifests in personalised social networking handles, peer review and social COLLEGE STUDENTS 'ICING' EACH OTHER BUILDABRAND.COM as well as commercial transaction. リワ currency, and affiliation with like-minded brands. Alex Gordon, Semiotician and Canvas8 Thought Leader WHERE IS THE TREND 2. WHO IS IT IMPACTING? A IN ITS LIFECYCLE? WHERE IS IT Tweens Teens +) Twentysomethings 4 HAPPENING? + PEAK Asia, Europe, South America, USA. HOW HAS IT BEEN DEVELOPING? 3 What began as the management of professional reputation online has spread to individuals' social status. As brands become more human in their messaging, they too become part of the assets with which identities are defined. The introduction of geolocation services for smartphones has added another layer to this macrotrend, encouraging on-the-fly management of personal preferences and making a snapshot of user identity publicly available. Time RELATED TRENDS The Chinese, spent The average facebook user is connected to since 2008 2 billion tweets More than f 80 The Uk spent $5bn 320,000 over ****** 1billion tweets Social Participation Privacy & Control Codes of Conduct $800 .me ) names on virtual goods in 2009 million have been registered, making it the fastest selling top level domain ever. community pages, Neo-tribalism Mass Customisation True Stories December 2009 May 2010 groups and events. CONTENTS 7- CANVAS8 Phase Brand Me WHAT ARE THE SIGNS? FLATTR • WHUFFIE BANK FARMVILLE TRACTOR SALES MYSPACE LAYOUTS 1. WHAT IS IT? HANGING OUT THE MAC STORE The relationship one has with friends is about history and personal heritage, and about experiences, and in this online space 'brand me' or 'brand us' will become a relationship of friendship BRAND TATTOOS • MYBRANDZ.COM UGC and social media have fuelled CLAUDIA ROGGE'S 'HUMAN PATTERNS' individual awareness of their power within a group - but this is creating anxiety about the self, particularly in the West with its focus on the individual. This anxiety and the mass of media messaging noise have resulted in renewed emphasis on Brand Me, which manifests in personalised social networking handles, peer review and social COLLEGE STUDENTS 'ICING' EACH OTHER BUILDABRAND.COM as well as commercial transaction. リワ currency, and affiliation with like-minded brands. Alex Gordon, Semiotician and Canvas8 Thought Leader WHERE IS THE TREND 2. WHO IS IT IMPACTING? A IN ITS LIFECYCLE? WHERE IS IT Tweens Teens +) Twentysomethings 4 HAPPENING? + PEAK Asia, Europe, South America, USA. HOW HAS IT BEEN DEVELOPING? 3 What began as the management of professional reputation online has spread to individuals' social status. As brands become more human in their messaging, they too become part of the assets with which identities are defined. The introduction of geolocation services for smartphones has added another layer to this macrotrend, encouraging on-the-fly management of personal preferences and making a snapshot of user identity publicly available. Time RELATED TRENDS The Chinese, spent The average facebook user is connected to since 2008 2 billion tweets More than f 80 The Uk spent $5bn 320,000 over ****** 1billion tweets Social Participation Privacy & Control Codes of Conduct $800 .me ) names on virtual goods in 2009 million have been registered, making it the fastest selling top level domain ever. community pages, Neo-tribalism Mass Customisation True Stories December 2009 May 2010 groups and events. CONTENTS 7- CANVAS8 Phase Brand Me WHAT ARE THE SIGNS? FLATTR • WHUFFIE BANK FARMVILLE TRACTOR SALES MYSPACE LAYOUTS 1. WHAT IS IT? HANGING OUT THE MAC STORE The relationship one has with friends is about history and personal heritage, and about experiences, and in this online space 'brand me' or 'brand us' will become a relationship of friendship BRAND TATTOOS • MYBRANDZ.COM UGC and social media have fuelled CLAUDIA ROGGE'S 'HUMAN PATTERNS' individual awareness of their power within a group - but this is creating anxiety about the self, particularly in the West with its focus on the individual. This anxiety and the mass of media messaging noise have resulted in renewed emphasis on Brand Me, which manifests in personalised social networking handles, peer review and social COLLEGE STUDENTS 'ICING' EACH OTHER BUILDABRAND.COM as well as commercial transaction. リワ currency, and affiliation with like-minded brands. Alex Gordon, Semiotician and Canvas8 Thought Leader WHERE IS THE TREND 2. WHO IS IT IMPACTING? A IN ITS LIFECYCLE? WHERE IS IT Tweens Teens +) Twentysomethings 4 HAPPENING? + PEAK Asia, Europe, South America, USA. HOW HAS IT BEEN DEVELOPING? 3 What began as the management of professional reputation online has spread to individuals' social status. As brands become more human in their messaging, they too become part of the assets with which identities are defined. The introduction of geolocation services for smartphones has added another layer to this macrotrend, encouraging on-the-fly management of personal preferences and making a snapshot of user identity publicly available. Time RELATED TRENDS The Chinese, spent The average facebook user is connected to since 2008 2 billion tweets More than f 80 The Uk spent $5bn 320,000 over ****** 1billion tweets Social Participation Privacy & Control Codes of Conduct $800 .me ) names on virtual goods in 2009 million have been registered, making it the fastest selling top level domain ever. community pages, Neo-tribalism Mass Customisation True Stories December 2009 May 2010 groups and events. CONTENTS 7- CANVAS8 Phase Brand Me WHAT ARE THE SIGNS? FLATTR • WHUFFIE BANK FARMVILLE TRACTOR SALES MYSPACE LAYOUTS 1. WHAT IS IT? HANGING OUT THE MAC STORE The relationship one has with friends is about history and personal heritage, and about experiences, and in this online space 'brand me' or 'brand us' will become a relationship of friendship BRAND TATTOOS • MYBRANDZ.COM UGC and social media have fuelled CLAUDIA ROGGE'S 'HUMAN PATTERNS' individual awareness of their power within a group - but this is creating anxiety about the self, particularly in the West with its focus on the individual. This anxiety and the mass of media messaging noise have resulted in renewed emphasis on Brand Me, which manifests in personalised social networking handles, peer review and social COLLEGE STUDENTS 'ICING' EACH OTHER BUILDABRAND.COM as well as commercial transaction. リワ currency, and affiliation with like-minded brands. Alex Gordon, Semiotician and Canvas8 Thought Leader WHERE IS THE TREND 2. WHO IS IT IMPACTING? A IN ITS LIFECYCLE? WHERE IS IT Tweens Teens +) Twentysomethings 4 HAPPENING? + PEAK Asia, Europe, South America, USA. HOW HAS IT BEEN DEVELOPING? 3 What began as the management of professional reputation online has spread to individuals' social status. As brands become more human in their messaging, they too become part of the assets with which identities are defined. The introduction of geolocation services for smartphones has added another layer to this macrotrend, encouraging on-the-fly management of personal preferences and making a snapshot of user identity publicly available. Time RELATED TRENDS The Chinese, spent The average facebook user is connected to since 2008 2 billion tweets More than f 80 The Uk spent $5bn 320,000 over ****** 1billion tweets Social Participation Privacy & Control Codes of Conduct $800 .me ) names on virtual goods in 2009 million have been registered, making it the fastest selling top level domain ever. community pages, Neo-tribalism Mass Customisation True Stories December 2009 May 2010 groups and events. CONTENTS 7- CANVAS8 Phase Brand Me WHAT ARE THE SIGNS? FLATTR • WHUFFIE BANK FARMVILLE TRACTOR SALES MYSPACE LAYOUTS 1. WHAT IS IT? HANGING OUT THE MAC STORE The relationship one has with friends is about history and personal heritage, and about experiences, and in this online space 'brand me' or 'brand us' will become a relationship of friendship BRAND TATTOOS • MYBRANDZ.COM UGC and social media have fuelled CLAUDIA ROGGE'S 'HUMAN PATTERNS' individual awareness of their power within a group - but this is creating anxiety about the self, particularly in the West with its focus on the individual. This anxiety and the mass of media messaging noise have resulted in renewed emphasis on Brand Me, which manifests in personalised social networking handles, peer review and social COLLEGE STUDENTS 'ICING' EACH OTHER BUILDABRAND.COM as well as commercial transaction. リワ currency, and affiliation with like-minded brands. Alex Gordon, Semiotician and Canvas8 Thought Leader WHERE IS THE TREND 2. WHO IS IT IMPACTING? A IN ITS LIFECYCLE? WHERE IS IT Tweens Teens +) Twentysomethings 4 HAPPENING? + PEAK Asia, Europe, South America, USA. HOW HAS IT BEEN DEVELOPING? 3 What began as the management of professional reputation online has spread to individuals' social status. As brands become more human in their messaging, they too become part of the assets with which identities are defined. The introduction of geolocation services for smartphones has added another layer to this macrotrend, encouraging on-the-fly management of personal preferences and making a snapshot of user identity publicly available. Time RELATED TRENDS The Chinese, spent The average facebook user is connected to since 2008 2 billion tweets More than f 80 The Uk spent $5bn 320,000 over ****** 1billion tweets Social Participation Privacy & Control Codes of Conduct $800 .me ) names on virtual goods in 2009 million have been registered, making it the fastest selling top level domain ever. community pages, Neo-tribalism Mass Customisation True Stories December 2009 May 2010 groups and events. CONTENTS 7- CANVAS8 Phase

Brand Me

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Inside keeping TABS, a biannual summary of the most important trends and drivers currently influencing global consumer culture written for an audience of brands and ad agencies. Each of the TABS is su...

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