Brand Development Process

Brand Development Process BRAND INSIGHT ASSESSMENT Evaluates alignment, identifies gaps between brand and vision ROI Benchmark survey of customers, prospects and employees BRAND WORKSHOP Educates senior management BRAND ADOPTION DISCOVERY SESSION Internalizing and externalizing the brand Unearths your claim of distinction VALIDATION Testing among customers and prospects RESEARCH / PLANNING Being in-the-know CREATIVE DEVELOPMENT Contextual creative applications (ads, billboards, collateral, BRAND ESSENCE DEVELOPMENT Brand statement, taglines, rallying cry, brand mood corporate ID system, etc.)