Goal: Relate the purpose and goals of BRAC – an international organization dedicated to alleviating poverty and empowering the poor – to a global audience.
Challenge: Getting an appropriate emoti...
onal response while conveying facts and statistics. To frame the data around two very personal stories full of sorrow and triumph, with delicacy and dignity.
Solution: We traced the steps each woman took, from their circumstances to success, and weaved in BRAC content to introduce programs, methods and numbers.
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