Subscription based ecommerce businesses (“subcom” for short) are on the rise. In a typical situation, a subcom business will send their customers (“the subscribers”) a box full of products on a regular basis. Very often these businesses try to attract customers with specific needs. For example, a subcom appealing to new mothers may send their subscribers a box of baby care items each month.
Is subscription commerce here to stay or is it a passing fad? Does it really address a meaningful need? In this graphic, we’re going to briefly look at some of the current players in the subcom industry—how they’re growing and how the market is divvied up. Special thanks to Sean Percival