Boston Consulting Group (BCG) Matrix

BCG Matrix ВCG Star products have a fast growth and a great market share. This They are a big question mark on the origination. They usually have very less market share in a dominant growing market. makes them as market leading products. A lot of investment is needed for these The team has to decide products to retain their position, for maintaining lead over competitor and for future growth. whether to upgrade the product or to discontinue it. Relative Market Share High + + Low High Stars Question Marks Cash Cows Dogs Low Cow products face less competitive Dog products have a weak market pressure along with the low growth in market. These products do not require much support. The cash cow products are dominant in the market and enjoy their position, achieved by economies of scale. presenting them in a low growth market. They are often responsible for making losses in a portfolio. The dog products are a source of losses to the organizations' resources and time. Market Growth Rate