Booze Clues

BOOZE CLUES DID YOU KNOW... WOMEN ARE BEER LOVERS 76% 41% But wine is still Like to drink their favorite Drink wine beer most often MILLENNIALS LIKE NOVELTY Ages 21-34 Over half of Millennials try a new alcoholic beverage 6X (vs. only 15-20% of older generations) a year or more 64% 60% (52% like Alcoholic Ciders like Flavored Malt Drinks like Wine Coolers (e.g. Woodchuck, Crispin) (e.g. Smirnoff Ice, Bacardi Silver) (e.g. Bartles & Jaymes) More than older generations, they want their drinks to be .. Something they would Something that makes Complex and them stand like to be Sophisticated out from seen drinking the crowd A CRAFT BEER IN PEOPLE'S MINDS 3 words describing craft beers How they differ from regular beers INTERESTING AUTHENTIC TRENDY INNOVATIVE E FRESH ORIGINAL BEER LOCAL PRICE CARE EXPENSIVE DIFFERENT BETTER FLAVOR TASTE GOOD FUN UNIQUE TASTE TASTY SMAL FUN BATCHES GOOD BREWED EXPENSIVE UNIQUE UNIQUE PROCESS FLAVOR LASTE BREWED BATCHES SMALL SPECIRC HIGH DIFFERENT ARTSY IDE A TRADITIONAL CREATIVITY UNIQUE TASTIE EXPENSIVE SMOOTH COOL SMALL HEAVY QUALITY INSPIRATIONAL MASCULNE NRUENTIAL BOLING HAND LIGHT REAL NASTY DISTINCT FLEXIBLE APPEALING MALTY BELIEVABLE DARK NDEPENDONT POPULAR ARTISTIC PROCESS BLEND LIMITED COS TS RECIPE INGREDIENTS WAY НОРPY LOCAL SPECIAL PASSION NDEPENDENT FRAGMENTED IIDIDIID Nearly 60% of beer drinkers under 50 have craft beer once a week IID IDIDIDID Millennials appear more willing to pay extra for craft beer Mainstream beer brands still lead... 2.5.. Budweise in beer drinkers most often choose 1.4 SAMUEL MillerCorona ADAMS Coors Heineken .But for how long? © 2014 BuzzBack LLC | For more information, email [email protected] | www.buzzback.com BUZZBACK Survey included 302 US residents , ages 21+ who drink alcoholic beverages at least once every 3 weeks think forward