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The Boomers: A Generation That Has Changed The Rules Of The Game -
It's the summer of the Boomers. Led by the birthday celebrations for Bill Clinton and George W. Bush who are both turning 65 this summer, along with 7,000 other boomers who will be turning 65 every si... ngle day of the year. The Boomers have always changed the rules of the game and they are about to do it again, opening the door for savvy brands who pay attention to where Boomers are spending their time and money. So, let's take a look at how the oldest boomers, the Leading Edge Boomers (born 1946 - 1955) are re-shaping the world.
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