Transcribed

The Boomers: A Generation That Has Changed The Rules Of The Game -

A genERAtION OF EXE GAME T00 EHAE HAS CHAN9ED EKE RULES THE ERS 37,928,000 SERONS TURN LEADIN9 Poge BORN 1946-55 7,000 READY TO RE-WRITE THE RULES AGAIN... ERAILING 20ge EUERY SINgle OAY BORN 19S6-64 FIRSE OF EHE LEADING E09E ROOMERS HURNINO GS EouCH OF CHIS HEAR GREH SOME OF EHE RELLER 2000: 18.4 Million 2010:21.5 Million (+17% vs 2000) 2020: 32.3 Million (+76% vs. 2000) 64 (b '46): 2.7 Million George Bush, Bill Clinton, Sally Field, Steve Spielberg, Cher, Dolly Parton, Candice Bergen, Sly Stallone U.S. 65-75 Year Old Population 63 (b '47): 3.6 Million Kareem Abdul Jabar, Nolan Ryan, Hillary Clinton 62 (b' 48): 3.5 Million BIlly Crystal, Richard Simmons НEAREOF SŁONE 61 (b 49): 3.5 Million George Foreman, Billy Joel, Meryl Streep, Bruce Springsteen, Whoopi Goldberg LIFE EXPECTANCY 60 (b'50): 3.6 Million Bill Murray, Stevie Wonder KEEPS GETTING BETTER 59 (b '51): 3.7 Million Sting, Kirstie Alley 58 (b '52): 3.8 Million Jimmy Connors, Robin Williams, David Hasselhoff, Bob Costas 57 (b' 53): 3.9 Million John Malkovich 56 (b '54): 4 Million Oprah, Howard Stern, Reba McEntire, Chris Evert 55 (b '55): 4.2 Million Steve Jobs, Bill Gates, Jerry Seinfeld POWER ED EHE PEOPLE POLITICAL IDEOLOGY OVER LIFETIME 21% More Liberal More Conservative 52% (Age Break 55 -69) 27% About the Same iMAgine FORELLER CHE19ED INDUSERY VW BEETLE: Birth of The Compact Import Automobile; best selling car ever TECHNOLOGY: Gates and Jobs lead 30 years of technology revolution across the world ENTERTAINMENT: INDUSTRIAL LIGHT & MAGIC changes motion pictures via special effects and computer imagery UiDeo KILLED MOney: CHE RADIO SLAR AMOUNT SPENT BY HOMES WITH 55 - 64 YEAR OLDS ON: Food at home $76 Billion Food away from home $54 Billion Alcohol $ 9 Billion Clothing $33 Billion 369.74 Health Insurance $42 Billion Medicine (Out of Pocket) $14 Billion Minutes Watching TV Personal Care Products $13 Billion (per day) Life & Personal Insurance $ 9 Billion Gifts $33 Billion 116.5 Auto Fuel $43 Billion Vehicles Owned 46 Million Computer Usage (per day) 34% own homes without mortgage 62% went to college 14.2 SOURCES: U.S. Cencus Bureau, U.S. Department of Labor, Zogby International, Council for Research Excellence, Wikipedia Mobile Usage (per day) SEREED TORNADO FACTORY EZE 006L 1910 1920 54.1 1930 59.7 1940 62.9 OS6L 289 0961 1970 80 1980 ОББЕ 0002

The Boomers: A Generation That Has Changed The Rules Of The Game -

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It's the summer of the Boomers. Led by the birthday celebrations for Bill Clinton and George W. Bush who are both turning 65 this summer, along with 7,000 other boomers who will be turning 65 every si... ngle day of the year. The Boomers have always changed the rules of the game and they are about to do it again, opening the door for savvy brands who pay attention to where Boomers are spending their time and money. So, let's take a look at how the oldest boomers, the Leading Edge Boomers (born 1946 - 1955) are re-shaping the world.