Blekko - 14 Facts (& more) about Blekko the Search Engine in Town

14 Eacts aboutlekko (&more) Sorting the content on the web according to its importance to the user, fighting content farms and spam are just some of the problems search engines have to deal with. Blekko has found a way of doing it, that until now, kept it from failing, Like many other search engines did. I Slashing out the spam. Ad One of the biggest problems of search engines today, is the low quality of several search results. Blekko Ad understands this and has its own way of slaying spam, content farms and malware. Marking & Eliniinating Spam Users can mark spam and remove it from their search results. Blekko has created to find spam rather than manually blocked the top 20 sites its users have marked as web spam, specifically designed to recognize in the past. Slashtags "Adspam" Algorithm They represent individual collec- tions of human curated web sites It's the first search algorithm ever on particular topics. There are also special "built-in" slashtags that filter results in other ways than by topic. rank results. The algorithm is pages which are spam and elimi- nate them before they ever appear search results. 66% Penetrating a market, where more than 66% of searches are performed on Google, requires a unique approach: „community based approach to separate the wheat from the chaff and build a search engine that focuses on relevant and credible sites." Owning as little as 1% of all searches, could trans- form Blekko into a billion dollar business. 1% 50 million In April 2011, the five-month-old Blekko, powered more than 50 million search queries. (4 1.1 million Blekko has blocked 1.1 million web sites from its search results using the new "AdSpam" system. 3 billion 110,000 Blekko is reporting that there are now more than 110,000 human-curated slashtags. Blekko about 3 billion web pages, focusing on quality sites. sa smaller index of The founders b. a. Rich Skrenta 6. Lindahl Greg c. Mike Markson (7 a. C. Timeline 2007 November 1, 2010 January, 2011 April 21, 2011 March 9, 2011 June 21, 2011 The "Zorro" search More Social integrat- the "AdSpam" update and a new visual tool called the The "Blekko" Blekko.com search Blekko Launches Blekko Search Gets The launch of company, is engine is launched. Mobile Apps For founded. iPhone & Android. ing Facebook Com- algorithm. "3 Engine Monte" are released. ments to its search results pages. Unique visitors O compete 200k 150k 100k 50k 07/2010 09/2010 11/2010 01/2011 03/2011 05/2011 Investors $2,000,000 (Senies A, 9/07) baseline Baseline Ventures David DesJardins Jeremy Wenokur Michael Parekh $3,000,000 (Series B, 5/08) A SoftTech VC W baseline Marc Andreessen Baseline Ventures David Jeremy DesJardins Wenokúr SoftTech VC Western Technology Investment Michael Parekh $1,000,000 (Debt, 5/08) Western Technology Investment $11,500,000 (Series C, 7/09) USVP CMEA Yurtures U. VENTIBE TALTNELS US Venture Partners CMEA Ventures $2,500,000 (Series C, 11/09) USVP CMLA Vestures U. VENTJBE PAETNELS US Venture Partners CMEA Ventures $3,000,000 (Grant, 2/10) Western Technology Investment $1,200,000 (Senries C, 8/10) Total investment: $24,200,000 PivotNorth APITAL PivotNorth Capital Ashton Kutcher T0 Social Search Human Curators Human editors and "expert Blekko partners with search-specific expert communities and individual editors, leveraging human knowt- edge to improve search verticals. You can use Blekko similar to using Social Media and you can share slashtags and your slashtag searches with other tike-minded searching peoples on the web! 13 Toolbar Built-in slashtags You can use the toolbar to: view SEO data, add slashtags, mark spam, search blekko. They are programmed in the back- end by Blekko and can be used to perform specific search functions or tasks, such as changing the sort order of search results or bringing up a quick view of traffic or search- ing third party APIS. Free SEO Data You can freely access SEO data for any domain or URL by clicking the SEO link below any page in search results. Web Crawler Blekko's crawler is named Scoutlet. Blekko's Web Search Bill of Rights 1. Search shall be open 6. Advanced search shall be accessible 2 Search results shall involve people 7. Search engine tools shall be open to all 3. Ranking data shall not be kept secret 8. Search & community go hand -in-hand 4. Web data shall be readily available 9. Spam does not belong in search results 5. There is no one-size-fits-all for search 10. Privacy of searchers shall hot be violated Sources http://blekko.com | http://wikipedia.org| http://www.crunchbase.com | http://techcrunch.com http://mashable.com | http://searchenginewatch.com | http://www.skrenta.com | http://www.scoutjet.com http://www.spamclock.com | http://compete.com COGNITIVESEO Infographic Infographic provided by: Series Cutting Edge Large Scale SEO Analysis http://cognitiveseo.com