Black Friday and Cyber Monday Go Tablet and Mobile
Black Cyber FRIDAY & MONDAY Go Tablet & Mobile 2011 Website Visits Thanksgiving thru Cyber Monday 2010 100% 95.8% 88.4% 75% 50% 25% 7.1% 3.1% 4.5% 1.1% Desktop Mobile Tablet Sales on mobile & tablet devices surged to 9.8% from 3.2% year-over-year 2011 (2011 vs. 2010) on Black Friday. Source: IBM Coremetrics Conversion Rates Bounce Rates Thanksgiving thru Cyber Monday Thanksgiving thru Cyber Monday 5.4% 5.1% 30,9% 2,3% 21.7% 21.1% Desktop Mobile Tablet Desktop Mobile Tablet Mobile bounce rates remain the highest, while "add-to-cart" rates are still low, indicating that mobile website visitors Add-to-Cart Rates are doing a great deal of research- often in-store. Visitors on tablet devices are moving further along the Thanksgiving thru Cyber Monday conversion funnel, with an add-to-cart rate that rivals that of visitors on desktop computers. 11.3% Desktop 5.9% Mobile -10.8% Tablet monetate Follow @monetate on twitte Source: Monetate platform-wide analytics
Black Friday and Cyber Monday Go Tablet and Mobile
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