The Big iPhone App Winners of Black Friday

onavo PRESENTS: THE BIG IPHONE APP WINNERS OF BLACK FRIDAY BLACK FRIDAY USUALLY BRINGS A HUGE INCREASE IN SALES TO BIG BOX RETAILERS. WE CHECKED TO SEE IF THIS INCREASE WAS ALSO VISIBLE IN THEIR IPHONE APP TRAFFIC. STAPLES STAPLES BEST BUY BEST BUY BLACK FRIDAY RECEIPT APP INCLUDES: BLACK FRIDAY RECEIPT • SEARCH PRODUCTS AND ADD THEM TO YOUR CART BY SCANNING THEIR QR CODES • AUTOMATIC CHECK-IN TO STORES, USING FOURSQUARE • SNAP A PHOTO OF A PRODUCT AND MAIL IT TO A CONCIERGE APP INCLUDES: • SEE CLEARANCE ITEMS • ADD PRODUCTS TO YOUR CART BY SCANNING THEIR QR CODES, OR BY SNAPPING THEIR PICTURE • GET DIRECTIONS TO STORES 469% UP BY 364% UP BY TARGET APPLE STORE BLACK FRIDAY RECEIPT BLACK FRIDAY RECEIPT APP INCLUDES: • GET INFORMATION ON EACH STORE • ADD ITEMS TO YOUR CART BY APP INCLUDES: • RESERVE PRODUCTS FROM APP SEE QUEUE AND SCHEDULE A SCANNING THEIR QR CODE MEETING AT THE GENIUS BAR • BOOK ONE-TO-ONE MEETINGS AT THE STORE • RESERVE A PLACE FOR UPCOMING WORKSHOPS 254% UP BY 209% UP BY LOWE'S LOWE'S BLACK FRIDAY RECEIPT WALMART APP INCLUDES: • DRIVING DIRECTIONS TO THE CLOSEST BLACK FRIDAY RECEIPT STORES • SCAN IN-STORE BARCODES TO ACCESS RATINGS AND REVIEWS APP INCLUDES: • SCAN OR SNAP PRODUCTS TO 156% SEARCH FOR THEM • SCAN, SPEAK OR PICK ITEM TO ADD UP BY THEM TO YOUR SHOPPING LIST • GET INFORMATION ON EACH STORE 142% UP BY sears SEARS BLACK FRIDAY RECEIPT THE HOME APP INCLUDES: THE DEPOT • SCAN QR CODES TO SEARCH FOR PRODUCTS • PERSONAL SHOPPER - EMAIL, CALL BLACK FRIDAY RECEIPT OR SEND PHOTOS • TRACK IN-STORE PURCHASES • GET INFORMATION ON EACH STORE APP INCLUDES: • SCAN OR CODES TO SEARCH FOR 130% PRODUCTS UP BY • VERIATY OF TOOLBOXES, CONVERTERS, FINDERS AND RULERS • ADD PRODUCTS TO SHOPPING LIST OR CART 112% kmart KMART2GO UP BY BLACK FRIDAY RECEIPT APP INCLUDES: MACY'S • SCAN QR CODES TO SEARCH FOR PRODUCTS • PERSONAL SHOPPER - EMAIL, CALL OR SEND PHOTOS TRACK IN-STORE PURCHASES • GET INFORMATION ON EACH STORE BLACK FRIDAY RECEIPT APP INCLUDES: • SCAN QR CODES TO SEARCH FOR 111% PRODUCTS • TRACK STORE EVENTS • CREATE A GIFT REGISTRY FOR EVENTS UP BY AND WEDDINGS • GET INFORMATION ON EACH STORE 38% UP BY SOME ONLINE RETAILERS ALSO SAW MOBILE TRAFFIC SPIKES ON BLACK FRIDAY: APP UP BY PRICE CHECK amazon +394% BY AMAZON ZAPPOS +195% Zappos MOBILE amazon AMAZON +156% MOBILE GOOGLE +93% SHOPPER LIVINGSOCIAL +23% ONAVO'S FREE APPS SAVE YOU UP TO 80% OF YOUR DATA, AT HOME AND ABROAD, VWITHOUT CHANGING THE WAY YOU USE YOUR PHONE FOR FREE. ABOUT THIS REPORT By looking at anonymized, aggregated data collected from Onavo's magical shrinking machine, Onavo is able to identify trends in mobile data and app usage across our user base. The data for this infographic was generated by aggregating data from a sample of more than 100,000 users in the United States and comparing the number of unique users of the apps in question during Black Friday vs. the average daily usage of these apps. onavo SOURCE: ONAVO INSIGHTS, BLACK FRIDAY 2011 НОME DEPOT