Big Data

www.wipro.com

BIG DATA

Big Data is data that is too large,
complex and dynamic for any
conventional data tools to capture,
store, manage and analyze.

The right use of Big Data allows
analysts to spot trends and gives
niche insights that help create
value and innovation much faster
than conventional methods.

The "three V's", i.e the Volume, Variety and Velocity
of the data coming in is what creates the challenge.

VOLUME
>3,500
NORTH AMERICA

>2,000
EUROPE

>250
CHINA

>50
LATIN
AMERICA

>200
MIDDLE
EAST

>50
INDIA

>400
JAPAN

Amount of
Big Data
stored
across the
world (in
petabytes)

$300 billion is
the potential
annual value
to Healthcare

TRANSPARENCY IN
CLINICAL DATA AND
CLINICAL DECISION
SUPPORT

$165B
CLINICAL

AGGREGATION OF
PATIENT RECORDS,
ONLINE PLATFORMS
AND COMMUNITIES

$9B
PUBLIC
HEALTH

$108B
R&D

$5B
BUSINESS
MODEL

PUBLIC HEALTH
SURVEILLANCE
AND RESPONSE
SYSTEMS

$47B
ACCOUNTS

RESEARCH AND
DEVELOPMENT;
PERSONALIZED
MEDICINE;
CLINICAL TRIAL
DESIGN

ADVANCED FRAUD
DETECTION;
PERFORMANCE
BASED DRUG
PRICING

VARIETY

PEOPLE
TO PEOPLE
NETIZENS, VIRTUAL
COMMUNITIES,
SOCIAL NETWORKS,
WEB LOGS...

PEOPLE
TO MACHINE
ARCHIVES, MEDICAL
DEVICES, DIGITAL TV,
E-COMMERCE, SMART
CARDS, BANK CARDS,
COMPUTERS, MOBILES...

MACHINE
TO MACHINE
SENSORS, GPS DEVICES,
BAR CODE SCANNERS,
SURVEILLANCE CAMERAS,
SCIENTIFIC RESEARCH...

VELOCITY

2.9
MILLION
EMAILS
SENT EVERY
SECOND

YOU
TUBE
20
HOURS
OF VIDEO
UPLOADED
EVERY MIN

50
MILLION
TWEETS
PER DAY

57.6% OF ORGANIZATIONS
SURVEYED SAY THAT BIG
DATA IS A CHALLENGE

72.7% CONSIDER
DRIVING OPERATIONAL
EFFICIENCIES TO BE THE
BIGGEST BENEFIT OF A
BIG DATA STRATEGY

50% SAY THAT BIG DATA
HELPS IN BETTER MEETING
CONSUMER DEMAND AND
FACILITATING GROWTH

VALUE

PRODUCTIVITY INCREASE SALES INCREASE


RETAIL 49% $9.6B
CONSULTING 39% $5.0B
AIR TRANSPORTATION 21% $4.3B
CONSTRUCTION 20% $4.2B
FOOD PRODUCTS 20% $3.4B
STEEL 20% $3.4B
AUTOMOBILE 19% $2B
INDUSTRIAL INSTRUMENTS 18% $1.2B
PUBLISHING 18% $0.8B
TELECOMMUNICATIONS 17% $0.4B

40%
PROJECTED
GROWTH
IN GLOBAL
DATA CREATED
PER YEAR

1010
$$$

5%
PROJECTED
GROWTH
IN GLOBAL IT
SPENDING
PER YEAR

The estimated size of the digital universe in 2011 was
1.8 zettabytes. It is predicted that between 2009 and
2020, this will grow 44 fold to 35 zettabytes per year.
A well defined data management strategy is essential
to successfully utilize Big Data.

DO BUSINESS BETTER
NYSE:WIT | OVER 130,000 EMPLOYEES | 54 COUNTRIES | CONSULTING | SYSTEM INTEGRATION | OUTSOURCING

WIPRO
Applying Thought The "three V's", i.e the Volume, Variety and Velocity of the data coming in is what creates the challenge. www.wipro.com CASE STUDY - Healthcare BIG o DATA VOLUME Amount of Big Data stored across the world (in petabytes) $300 billion is the potential annual value to Healthcare >3,500 TRANSPARENCY IN >2,000 CLINICAL DATA AND NORTH AMERICA CLINICAL DECISION SUPPORT EUROPE >250 CHINA AGGREGATION OF PATIENT RECORDS, ONLINE PLATFORMS AND COMMUNITIES > 400 $165B CLINICAL >200 JAPAN >50 MIDDLE EAST INDIA > 50 LATIN AMERICA $9B $108B $5B PUBLIC HEALTH BUSINESS MODEL R&D Big Data is data that is too large, complex and dynamic for any conventional data tools to capture, store, manage and analyze. VARIETY VELOCITY PUBLIC HEALTH You Tube $47B The right use of Big Data allows analysts to spot trends and gives niche insights that help create value and innovation much faster than conventional methods. RESEARCH AND SURVEILLANCE AND RESPONSE SYSTEMS DEVELOPMENT; PERSONALIZED ACCOUNTS PEOPLE TO MACHINE PEOPLE TO PEOPLE MACHINE TO MACHINE 2.9 20 50 ADVANCED FRAUD DETECTION: PERFORMANCE MEDICINE; CLINICAL TRIAL DESIGN ARCHIVES, MEDICAL DEVICES, DIGITAL TV, E-COMMERCE, SMART CARDS, BANK CARDS, COMPUTERS, MOBILES.. MILLION HOURS NETIZENS, VIRTUAL COMMUNITIES, SOCIAL NETWÓRKS, WEB LOGS... SENSORS, GPS DEVICES, BAR CODÉ SCANNERS, SURVEILLANCE CAMERAS, SCIENTIFIC RESEARCH... MILLION EMAILS SENT EVERY SECOND OF VIDEO UPLOADED EVERY MIN BASED DRUG TWEETS PER DAY PRICING VALUE 40% PROJECTED GROWTH IN GLOBAL 5% PROJECTED GROWTH IN GLOBAL IT SPENDING PER YEAR PRODUCTIVITY INCREASE SALES INCREASE 1010 $$ RETAIL 49% $9.6B 57.6% OF ORGANIZATIONS SURVEYED SAY THAT BIG DATA IS A CHALLENGE CONSULTING 39% $5.0B DATA CREATED PER YEAR AIR TRANSPORTATION 21% $4.3B CONSTRUCTION II 20% $4.2B 72.7% CONSIDER DRIVING OPERATIONAL EFFICIENCIES TO BE THE BIGGEST BENEFIT OF A BIG DATA STRATEGY The estimated size of the digital universe in 2011 was 1.8 zettabytes. It is predicted that between 2009 and 2020, this will grow 44.fold to 35 zettabytes per year. A well defined data management strategy is essential to successfully utilize Big Data. FOOD PRODUCTS 20% $3.4B STEEL 20% $3.4B AUTOMOBILE 19% $2B INDUSTRIAL INSTRUMENTS 18% $1.2B Sources - O Reaping the Rewards of Big Data - Wipro Report e Big Data: The Next Frontier for Innovation, Competition and Productivity - McKinsey Global Institute Report comScore, Radicati GroupO Measuring the Business Impacts of Effective Data - study by University of Texas, Austin OUS Department of Labour. 50% SAY THAT BIG DATA HELPS IN BETTER MEETING CONSUMER DEMAND AND FACILITATING GROWTH PUBLISHING 18% $0.8B WIPRO Applying Thought DO BUSINESS BETTER TELECOMMUNICATIONS O 17% $0.4B NYSE:WIT I OVER 130,000 EMPLOYEES 1 54 COUNTRIES I CONSULTING I SYSTEM INTEGRATION I OUTSOURCING fisualization: Seventhine